• Develop a detailed understanding of client goals, KPIs, creative and media objectives and translating them into effective digital campaign strategies• Analyze campaign performance and attribution reporting for all accounts, extracting insights from raw data collected (e.g. eCPI, eCPE, ROAS, retention, etc.)• Audit, review, and analyze pertinent data such as CPL, media spend, EPCs, lead quality, and ROI• Manage in-house media buying on multiple CPI platforms and DSPs• Lead identification and testing of new supply channel partners; build and maintain strong partner relationships

- Explored the Real time bidding ecosystem and all new mobile advertising technologies such as rich media & video ads and established successful campaigns on those channels.- Introduced and managed direct media buying on real time bidding basis using Appnexus and other RTB platforms.- Initiated the project of building company's own real time bidder and helped in getting it integratedwith Google adx (on the business side).- Managed relationship with top advertising partners aiming at maximizing business andmaintaining growth in new markets.- Expanded our affiliate marketing network by signing up new affiliates.- Boosted media buying activities on all mobile ad networks.- Achieved above expectations results with mobile rich media campaigns (generated 40% ofcompany profit in less than a year).- Continued to expand campaigns to new markets to cover 25+ markets by end of 2015.

- Established affiliate marketing channel and signed up more than 30 affiliate marketing networks.- Started mobile advertising channels and achieved a great success and a large increment in therevenues.- Hired and managed a team to help in analyzing and optimizing campaigns on different channels.- Continued to expand online and mobile campaigns to new markets.

Managed all company's online campaigns on Google Adwords, local ad networks and local publishers.