Managing global partners/channel marketing for Finastra Payments solutions, key activities includes: Partner / Alliance GTM Strategy: Crafting, Implementing & Managing GTM strategy with key technology partners/alliances (Microsoft, etc.) and key Reseller & Managed Services Partners (Infosys, LTIMindtree, Aspire System, Atos, etc.) Account Based Marketing (ABM): Planning, executing & running account-based marketing with channel partners for dedicated customer accounts. Business Development & Outbound Campaigns Support: Collaborating closely with the BDRs / Inside sales and providing support for outbound campaigns. Crafting content, themes, email templates, and calling scripts for the outbound campaigns.Partner Program Awareness & Recruitment: Creating and managing global campaigns to drive engagement & recruitment of new ecosystem partners (Reseller, Managed Services Partners, Affiliates & OEM’s). Managing & maintain all digital marketing real estate for Finastra Partner Program i.e. Program playbook, deck, video’s, policy guide, etc. on the partner portal. Partner Enablement & Go to Market: Creating & managing a partner enablement marketing program for each new partner. Onboarding and enabling new partners with tools and resources as part of cross-functional onboarding team. Channel & Field Marketing: Owning the joint marketing plan with each partner and managing regional partner marketing budget & MDF. Marketing Communication: Managing the partner communication. Working with partners on joint customer testimonials and case-studies, to support the customer advocacy program. Digital Marketing: Working closely with internal & external stakeholders to execute digital marketing campaign. Driving traffic to campaign landing pages via Paid Search, Google Ads/PPC and Paid Social, LinkedIn sponsored posts/Ads. Marketing Operations: Managing the marketing operations related activities, including regional marketing budget, ROI reporting, etc.

Managed partners marketing for Finastra for Middle East & Africa region, key activities includes: Channel / Partner MarketingField MarketingAccount Based Marketing (ABM)Partner Program Awareness & Recruitment: Partner Enablement & Go to MarketMarketing CommunicationDigital MarketingMarketing Operations

Managed the marketing and communications for Honeywell Productivity Solutions. Planning & executing marketing campaign to target key decision makers within industries such as Distribution, Retail, Manufacturing, Aerospace, Automotive, Transportation, Logistics & Supply Chain. Day to day activities includes (but not limited to): - Demand Generation & Field MarketingChannel Marketing Digital Marketing Marketing Operations Marketing Communications Event Management

Managed the marketing & PR activities, for entire Middle East, Africa & India for Epicor Software.

Managed Marketing & Communications for the Arabian Gulf region

Marketing & Communications

Business Development Executive