Sufian Ahmad Email & Phone Number

New Delhi Area, India

In my role as Head of Sales at Casio India, I led a team of 16 to drive sales strategies for the Electronic Musical Instruments category, resulting in consistent YOY growth. I managed 39 partners and over 3500 retail points, spearheading initiatives to expand the width of distribution and enhance sales operations through process improvements, team restructuring and channel corrections.

Mumbai Area, India

As Business Head, I established growth roadmaps and business strategies that significantly scaled revenue, driving growth through the development and execution of targeted sales and marketing initiatives. I closely monitored financial performance, pinpointing areas for improvement and implementing measures to boost profitability.I identified key market trends, consumer demands, and competitive dynamics to guide product development, pricing strategies, and lifecycle management. I also worked… Show more As Business Head, I established growth roadmaps and business strategies that significantly scaled revenue, driving growth through the development and execution of targeted sales and marketing initiatives. I closely monitored financial performance, pinpointing areas for improvement and implementing measures to boost profitability.I identified key market trends, consumer demands, and competitive dynamics to guide product development, pricing strategies, and lifecycle management. I also worked closely with IP owners to secure licensing rights, successfully launching merchandise for several global brands in the kids, entertainment, and sports categories. My efforts extended to evaluating new market opportunities, developing Go-to-Market (GTM) strategies, expansion plans, and optimizing distribution channels to increase market share and access new customer segments.Additionally, I drove organizational change by restructuring teams, fostering high performance through the introduction and management of appraisal and incentive programs, and implementing R&R initiatives to motivate the team. Show less

Mumbai, Maharashtra, India

I was responsible for developing and implementing the national sales strategy, which included setting sales targets, defining sales territories, and determining priorities across all sales channels, including general trade, modern trade, e-commerce, and promotional sales.I played a key role in the development and execution of Go-to-Market (GTM) strategies for new product launches, ensuring a successful market entry and sustained growth. Recognizing gaps in distribution channels, I devised… Show more I was responsible for developing and implementing the national sales strategy, which included setting sales targets, defining sales territories, and determining priorities across all sales channels, including general trade, modern trade, e-commerce, and promotional sales.I played a key role in the development and execution of Go-to-Market (GTM) strategies for new product launches, ensuring a successful market entry and sustained growth. Recognizing gaps in distribution channels, I devised and implemented strategies to enhance product penetration, expanding our market reach.Additionally, I designed and implemented various sales promotions, incentives, and discount programs to drive sales and keep the sales team motivated and focused on their goals. Show less

Mumbai, Maharashtra, India

Responsible for driving revenue and achieving P&L objectives across modern retail partners, including lifestyle, mass-market, and speciality stores within the modern trade channel. I also co-developed and executed the Go-to-Market (GTM) strategy for new product launches, ensuring successful market entry and sustained growth.Developed and executed differentiated brand strategies for each brand, focusing on enhancing brand awareness, and positioning. This included planning and executing… Show more Responsible for driving revenue and achieving P&L objectives across modern retail partners, including lifestyle, mass-market, and speciality stores within the modern trade channel. I also co-developed and executed the Go-to-Market (GTM) strategy for new product launches, ensuring successful market entry and sustained growth.Developed and executed differentiated brand strategies for each brand, focusing on enhancing brand awareness, and positioning. This included planning and executing 360-degree marketing campaigns that spanned ATL, BTL, and digital channels to drive sales and increase market share. Additionally, I managed relationships with IP owners, collaborating on global promotional campaigns to maximize brand impact. My role also involved managing the marketing budget, where I ensured effective resource allocation across various marketing activities, consistently hitting ROI targets. Show less

Mumbai, Maharashtra, India

I successfully drove sales at modern retail partners and managed key account relationships in the organized trade channel. By conducting market analysis and developing effective strategies, I contributed to market share growth and customer satisfaction.

Mumbai Area, India

Successfully managed sales for key accounts in lifestyle & mass market formats. Executed strategies to acquire premium shelf space, oversaw merchandisers & in-store promoters, and implemented in-store BTL activities to drive revenue growth.

Gurgaon, India

In my role as an Executive in Sales & Marketing at Suzuki Motorcycle India Pvt. Ltd., I was responsible for dealer development in Haryana & Maharashtra before moving to field sales in Gujarat.

Master Of Business Administration - Mba

🎓️Certificate of Academic Excellence - Top 5% of the Class 🎓️Certificate of Merit - Industry Consulting Program - 1st Position

Executive Learning Program Epgp

Mechanical Engineering, Mechanical Engineering

Ssc