Ahmed Aboshall Email & Phone Number

Cairo, Cairo Governorate, Eg

Cairo, Egypt

- Leading the launch of the Issues List, a tool requested by 20+ enterprises to streamline daily workflows by consolidating all app crashes and performance issues into a single page.- Owning the product design of Releases and Feature flags products on Instabug dashboard, which played a key role in securing a deal with Pinterest and Dream11.- Ensuring the sustainability and consistency of Instabug’s design system with product design team in Egypt.

Cairo, Egypt

- Designed MaxAB’s new Fintech "Buy now, Pay later" model for Egyptian retailers that resulted in 12% increasing throughput rate.- Led the product design initiative for MaxAB's marketplace model, integrating customer insights into the design process; that will lead to 24% increase in Net Merchandise Value.- Owned on MaxAB’s new super app that includes and upsells all MaxAB’s services in one app.- Conducted weekly market visits and user interviews for user testing to validate the new features user experience.- Defined product success metrics, key performance indicators, A/B testing rollouts, and company's objectives and key results with 20+ product team.

Cairo, Egypt

- Redesigned the delivery homepage, boosting conversions by 300% and reducing conversion time to 3.67 minutes, using insights from Mixpanel- Conducted 20+ user interviews to validate possible solutions- Designed features for the driver app that reduced the customer support complains by 3%

Cairo, Egypt

- Established a design system for all company products.- Led the design and launch of Boostiny Express, a SaaS product for 7,000 MENA businesses, enabling seamless connections with influencers and affiliates to enhance marketing outreach.- Created features like commission manager and link tracking for the Boostiny VIP Dashboard, boosting company revenue by 20% using insights from Microsoft Clarity.- Operated in an Agile environment with international 40+ product team across Tunisia, Jordan, UAE, India, and Egypt.

New Cairo, Cairo, Egypt

- Managed the product design for a mobile app connecting real estate sellers and buyers on iOS and Android, resulted in 27% increase in leads generation.- Created the dashboard and CRM for a 50+ member backoffice team to manage property listings and oversee the entire website and mobile app.- Designed new website features such as property comparisons and notifications, and improved the user journey, resulting in a 7% increase in adoption rate.