o Led a current state assessment & ecosystem mapping of early childhood environment standards forAlMuhaidib Social Foundation.o Co-led an establishment strategy for a high-performing international school in Aseer region for the Aseer Development Authority.

o Developed a nationwide communication strategy to enhance the attractiveness of the nursing profession for the Ministry of Health.o Executed the setup of the national Behavioral Insights Unit for the Center for Strategic Development by securing collaborators for trials, managing internal stakeholders, directing team, and aligning client.o Designed and implemented behavioral interventions for collaborators such as HRDF and and a nonprofit organization, increasing targeted behavior by 6-10% for the nonprofit.o Developed a behavioral change framework for the General Sports Authority to strategically guide public-facing initiatives by conducting goal identification and capacity building workshops with internal stakeholders.o Executed the Strategy Revamp Project for Zahra Association and facilitated workshops for the leadership team.o Led capacity building within the company by conducting internal workshops for behavioral science.o Contributed to the Business Transformation Project for Basamh Trading and Industries Group and facilitated workshops for the leadership team.

o Created a comprehensive communication strategy and implementation plan for the Ministry of Economy and Planning, increasing buy-in, understanding, and public sentiment for their initiatives. o Led and successfully delivered the branding stream of workshops for the Social Protection System under MEP by setting a robust execution plan and coordinating closely with the stakeholders.o Managed the successful execution of the Khalwat AlAzm retreat for the Saudi-UAE Coordination Council by closely overseeing the event management company and coordinating with the client.

o Led and executed a profitability improvement project from proposal to project delivery for a design and advertising agency, analyzed revenue and cost, and forecasted profitability for next 5 years.o Documented standard operating procedures for a health club.o Oversaw and managed team by delegating tasks and coordinating with junior staff.

o Designed process maps and participated in creating job roles and responsibilities and RACI matrices for a commercial metal recycling company.o Created a marketing plan and communication pack for a semi-governmental entity.o Collaborated in a profitability improvement project for a semi-governmental entity.o Drafted proposals and final deliverables for several clients.o Developed a market report on the local and global digital marketing industry using primary and secondary research.

o Developed stories, and composed and edited scripts for 4 corporate communication videos based on client’s desired messaging o Planned production schedules, and coordinated and supervised production teams of up to 4 personso Maintained clear communication with client on proposals, scheduling, and any changes in plans

o Ensured quality content for 50 lessonso Screened scripts for compliance with Doroob style guideo Translated scripts from English to Arabic and localized contento Proofread and edited team’s translated scriptso Reviewed finished video material for quality control

o Developed clients’ external communications strategies and marketing campaigns including concepts, designs, and marketing messageso Doubled revenue in one year by targeting high-value projects and effectively utilizing staffo Tripled number of clients by maintaining relationships in the industry and delivering high-quality worko Managed company operations and finances by setting and monitoring performance targetso Directed human resources by establishing company’s HR policies and leading recruitmento Handled relationships with suppliers and vendors