• Develop and execute tailored growth strategies for clients in the UK, UAE, and USA to meet theirspecific marketing goals.• Lead impactful campaigns that drive significant growth, generate high-quality leads, and boost clientprofitability.• Collaborate closely with the creative team to design compelling marketing materials and oversee theSEO and web development teams to ensure seamless execution.• Provide strategic guidance and support to clients, ensuring that all marketing efforts align with theirbusiness objectives and deliver measurable results.

Managed and executed digital campaigns on Google and Facebook for UK-based clients, driving targeted engagement and conversions.Coordinated and implemented social media calendars, ensuring consistent and strategic online presence.Oversaw the creation of compelling artwork by the creative team, aligning visual content with client branding.Directed SEO efforts, collaborating with the SEO team to optimize client websites for better search rankings.Delivered comprehensive monthly reports, analyzing campaign performance and providing actionable insights for continuous improvement

• Formulating and implementing comprehensive marketing strategies for the group: c2o, c2o Digital, and sister companies 247 Cars UK, City Cars UK, and Carolean Coaches UK.• Leading and managing a team of 8, working in creative, digital and SEO domains to drive brand’s success.• Driving client acquisition efforts, expanding our portfolio, and consistently delivering impactful results.• Crafting and executing creative campaigns to increase brand visibility and engagement, ensuring a cohesive brand identity across all channels.

- End-to-End Planning and Execution of Digital Marketing Strategies of All the Social Media Platforms- Development and Design of Content Calendar (Planning to Execution)- Ideation to Execution of Organic and Paid Campaigns Facebook Ads, Google Ads (Search/Display), LinkedIn Ads – Type: (Pay-per-click (PPC)/Pay-Per-Performance (PPP), Search Engine Marketing (SEM)/Search Engine Optimization (SEO), Email Marketing, Lead Generation)- Week on Week Brainstorming to Develop Creative and Engaging Marketing Strategies- Complete Social Handles Management (Generating, Editing, Publishing and Sharing Content)- Community Management (KPIs of Timely Communication, Responding to Messages, Comments, Tweets)- Evaluation of End-to-End customer experience across multiple channels and customer touch points on regular basis to ensure seamless customer journey- Marketing Team Management (Creative and Design Team) - Measurement of Key Performance Metrics and Evaluating Against Campaign Goals/Objectives - Identification of Key Marketing Trends in Digital World and Implementing as per Financial Industry

• Heading the Marketing Department and leading the digital, creative, and marketing operation functions of the department.• Leading the strategic initiatives to execute effective marketing campaigns nationwide over digital and other platforms. Includes quarterly campaign plans and calendars, campaign themes, content direction for TVC and digital campaigns, revenue, and budget forecasting (year to week level) and other important marketing activities.• Managing the creative function and experimenting with different creative directions to ensure maximum brand recall and recognition. Weekly brainstorming sessions to keep the creative and critical elements alive in the artwork designs.• Conducting variety of organic and paid marketing campaigns such as Facebook Ads (Lead Generation, Awareness, Reach, App Installs, Page Likes), Google Campaigns (Search Ads, YouTube Ads, Landing Pages, Keyword), LinkedIn (Lead Generation), OOH (Creative Billboards and Print Media) and other BTL activities.• Managing the operations function and ensuring smooth execution of marketing related activities by building strategic relationships and managing agencies, and vendors. • Management and planning of offline marketing and branding aspects such as Store Activations, Brand Collaborations, BTL Campaigns, Marketing Collateral Development and POS.• Approval and Review of any sort of marketing material by ensuring tiny details are up to the branding guidelines.• Analysis of weekly marketing performance at all the mediums of communication and its presentation to the management.• Major Achievements: Overachieved App Install and Lead Targets for the year 2020 and 2021, Increase in Lead Generation by 400% for the year 2020 and 300% for 2021, TVC Pre-Production, Post-Production, Media Buying, Multiple Digital Campaign Launches, Referral App Ownership and Improvements, Multiple BTL and Kiosk Activities, Annual Sales Conference 2020 and 2022 End-to-End Planning and Execution.

• Month on Month Ideation, Strategic planning and Execution of Digital Marketing Campaigns on Facebook, Instagram, LinkedIn, and Twitter especially for Lead Generation and Referral App Installs. (Ideation, Strategic Direction, Daily to Monthly Budget Planning, Forecasting of Leads and App Installs, CPL Management, Campaigns and AD Managers Management)• Ongoing and Post campaign reporting and analysis to inculcate the findings in future campaigns for data driven marketing. Platforms used: Salesforce, Mix panel, Sprout Social, Google Analytics, Facebook AD Manager.• Creative and Digital agency management for Strategic Direction, Targets, KPIs, Reporting and Weekly Performance Evaluation.• Planning, Executing and Managing Country-Wide Marketing functions Including Marketing Campaigns, Store Activations, ATL (TVC, Print, OOH) and BTL Campaigns, Media Buying, Budgeting, Content Calendar, and Marketing Collateral Development.• Yearly budget and POR planning and management for the complete marketing department.• Leading the customer experience initiatives such as NPS, Customer Satisfaction Surveys and related surveys to ensure customer excellence.

- Planning and Executing Country-Wide Marketing Operations such as Launching of New Store Locations, Disbursement of POS Material etc.- Planning and Executing BTL Campaigns for Sub-Regions and Cities to Increase Brand Mileage Locally.- Managing Marketing Related Vendors and Engaging with Related Industries for Collaborative Marketing and New Revenue Streams.- Ideation and Strategies for Digital Media and Ensuring Brand Health Over All Mediums of Communication- Reporting and Analysis of Marketing Performance with Digital Tools such as Salesforce.- Budget Planning and Management for Marketing Department

Collecting data on consumers, competitors and market place and consolidate information into actionable items, reports, and presentations specific to Internet of Things (Iot and Telecom)Compilation of Data Statistically and Analyzing it using Statistical ToolsPerforming Market Research and Digging into the new Trends (Especially in Telecom Sector). Preparation of C-Level Presentations for CXOs , support in writing Technical Documents such as RFPs, RFIs and Business Proposals.Conducting competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation. Engaging with clients and reaching them to assist development team

Crafted and executed innovative pricing and marketing strategies, driving substantial growth for the company.Implemented Employee Logging System, a cutting-edge POS system, and the development of comprehensive product categorization.Made a marketing and growth plan to be implemented in later stages

• Developed a Business Plan considering all the business functions and domains.• Carried out Primary and Secondary Market research, Internal and External Analysis such as SWOT, PEST, Porter 5 Forces.• Made a complete marketing plan using STP Analysis and marketing mix tools such as 7P’s, 5C’s.• Carried Financial Analysis including Forecasting, Ratio Analysis, Revenue Model and also suggested suitable sources of Funding.• Made a future growth plan considering different growth channels such as Online shop, Retail Outlets and Distributors.

Founder of social media marketing firm Digital Lettuce (Formerly The Brand Terminal) that supported small and medium enterprises (SMEs) to tap respective target market by promoting their business on social media platforms. Managed a rich portfolio of local and national level companies. Major projects:• 360 Degree Marketing Campaign and Digital Strategy Partner for Raja Rani Group in the year 2016 - 17.• Provided Social Media Marketing, Photography and Videography services to national events such as Faisalabad Literary Festival,LGS Glitz Gala Olympiad.• Sponsored Social Media Marketing at "Barsalego Olympiad", National level event held at FAST Faisalabad year 2017.

• Worked as a merchandiser for UK Region for NEXT and JRS. Ensured synchronization between sampling and production activities.

Reformed the business processes from manual to online and cloud computing, Identified and Made sales to new customers

Revamped the business model and marketing activities such as order taking, digital database management for accounts and sales.