Previously was managing Cemex ready mix Egypt also managing the sales of bulk cement in Egypt, the Construction chemicals and Concrete Admixtures facility and The concrete Pavements business in Egypt in parallel with many projects in growing the business in Egypt. joined Cemex 2011 and was leading the Ready mix and value added products commercial department for more than 5 years. During the five years succeeded to double the volume of the Ready mix concrete by adding more than 10 on site mega projects( Governmental, Commercial, industrial and Residential). Also launched the new concrete Value added products range serving Home owners (Convemix).