Headquartered in Fresno, California, Softception is a full-service digital agency that helps brands implement growth strategies to skyrocket their revenue. Our experts specialize in business consulting, paid media, SEO, and analytics that deliver on branding and sales goals with zero compromise.

Managed Spend: $100,000 per MonthSupervised Accounts: Half Price Packaging, Hard Disk Direct (US, UK, UAE, Africa), Memory Clearance, The Box FactoryPlatforms Used: AdWords (Performance Max, Search, Display, Video, App, Shopping), Google Analytics, Bing Ads, Facebook Ads, Taboola Ads, Click Cease, Supermetrics, SEMRush, Spyfu, ahref

Lead growth strategy and execution for a rapidly growing startup that is disrupting the custom-packaging marketplace.The new strategy worked well. Soon we were to see a whopping 49% increase in conversions and an 18% decrease in CPA. We were able to achieve these by keeping the spending level the same in all phases. We improved the campaign scores drastically. Naturally, HPP’s bottom line got back on track.

Convo is an online business collaboration tool that’s already used by over 6,000 companies which include The Next Web, Jones Lang LaSalle, H&M, TechCrunch, and a wide variety of enterprises around the world.Leading growth marketing team, owning the user lifecycle from end-to-end, from acquisition and onboarding through to retention, loyalty, and win-back.Enabling Convo's success across digital consumer touchpoints1. Email - marketing, promotions, and calendar2. Product centric data analytics - Mixpanel, Full story, GA 3. SEO/SEM - Strategy, processes, execution, and enablement4. Personalization - creating intimate and personalized consumer journeys on all touchpoints5. Community development6. CRM integrations and website overhaul - Bitrix24, Hubspot 7- Agency partnerships, marketing partnerships, and public relations.8- Subscription growth - Profitwell, Chargify9- Lead generation - performance marketing/PPC

Hybrid VentureCapital / Recruitment Fund. We invest in startups and specialize in building and scaling technical teams. We partner with non-portfolio companies by offering equity-driven engineering scaling solutions. And we invest 50% of our organizational annual profits into top-performing technology startups with special access to our engineering talent pool/solutions.Our team has recruited for top technology companies like TRMLabs(YC S19), H1 Insights(YC W20), Haiku(YC W18), SigOpt(YC W14), GovPredict(YC S14), ProtocolLabs(YC S14), PerceptAI(YC S17), Covetly(YC S17), NearProtocol and many more.

Leading a team of developers and digital marketers successfully working for Jinnbyte, which is an IT company working in Pakistan and the USA focused on emerging technologies like AI, Data Sciences, Machine Learning, custom software development, and digital marketing. I have completed multiple projects for our national and international clients. I would like to list down a few of my esteemed projects:Slide Lockscreen app The app lets you see content of your interest and pays you real money.Slide exceeded 5 Million users in under 13 months since launch in Pakistan & IndiaSlide also partnered up with etisalat and launched the app in DubaiWe raised $1.2 Million as Seed Funding and closed series A at $3.6 Million USD.

ClearCube is an American enterprise pioneering in VDI technology, thin and zero clients. I have the honor of managing their digital and content strategy to enhance online visibility and lead generation. ClearCube is competing with tech-giants like HP, Teradici, and 10zig making it a challenging yet exciting opportunity to put it ahead of the competitors on digital grounds.

Leading a team of developers and digital marketers successfully working for FiveRivers Technologies (Pvt.) Ltd. which is an IT company working in Pakistan and the USA focused on emerging technologies like AI, Data Sciences, Machine Learning, custom software development, and digital marketing. During my tenure as a team lead not only I have completed multiple projects for our national and international clients but I’ve also managed to bring together a team of talented individuals. I would like to list down a few of my esteemed projects:SkyGridSkyGrid is the first aerial operating system based on AI and blockchain technology and we manage their SEO, content marketing, and website development. As a team lead I have worked closely with the team to brand this project online on a global scale. Being the pioneers in AI and blockchain-powered aerial operating system it was a great opportunity to present such an exciting idea online with the power of digital marketing.The Sentient MachineThe Sentient Machine is a book related to Artificial Intelligence and its future currently rated among the top 20 Amazon Global most sold books across all non-fiction. I headed the Amazon book marketing for this particular book and aided in increasing its reach online especially on various social media platforms.

CheezainEtc.comLeading the marketing and sales effort for this e-commerce venture. CheezainEtc is a brand looking to curate beautiful spaces by selling home decor products within Pakistan. I helped increase the sales and improved top-line by 40% quarter on quarter by optimizing digital media spend, improving advertising strategy and helping put together a marketing/brand strategy.• Overlooking Digital Strategy of 10+ Corporate and consumer brands.• Digital strategy of Corporate Brands with a diverse portfolio including services, consumer brands, Technology, Fashion, Data Science, and hospitality. • Managing a team of 15 people directly in Listening and Planning. • Giving Strategy and Direction for Media planning and budgeting for campaigns, engagement, and growth. • Providing upper and lower sales funnel strategies. • Growth hacking, Metrics framework and KPI monitoring/Optimizing. • Lead Gen Mechanism • SEO/SEM• Winning Accounts & Furnishing RFP's• Connect with the brand teams for briefs, campaign planning and devising overall content, platform and communication strategy based on the briefs. • Connect with Socialights US team to analyze the data-driven marketing trends.• Reverse mentoring on digital media strategies, digital communication and brand building on digital. • Ensuring the KPIs of campaigns and the company are met.• Strategy, Ideation & Communication • Social Media Management • Media Planning & Buying [Paid Media/Display Advertising/PPC]

I have the privilege to work as a Senior Product Manager at Apponative. Worked with the development and digital marketing teams to build customer-centric products. Headed the entire development to product launch cycle ensuring innovation and user-friendliness. Working directly with the CTO of the organization gave me the confidence and the business know-how to take any project to the next level. A few of my esteemed projects in this role are mentioned as under:-Hubble GoHubble Go is a UK based transportation network company and I had the honor of creating and leading its mobile application process. My team managed to pull off this project successfully ensuring the UK citizens viewed it as their favorite transportation network in the coming years. My contributions included leading the development team and handling social media awareness plan.BespokefitshirtBespokefitshirt is an e-commerce portal aiming to provide customized dress to the customers. I worked directly with US-based clients to deliver this project. Led the web-development teams for portal creation and aided social media traction providing my digital media marketing expertise.

Overseeing the build-up and sustainability of development and digital teams to create innovative and tangible products. I have successfully led teams working on various technology ventures including e-commerce, digital marketing, and campaign creations. Some of the distinguished projects I’ve worked on are as follows:-Inspect SocialLeading the development and market growth of the social media analytics platform. Inspect Social is a platform designed to simplify social media analytics for the users.Walnut ImagesHeading the development and marketing team for this project I managed to churn out successful results in creating a customer-centric platform.Buysell.omManaging a team of developers and digital marketers I worked on developing the first-ever online buying and selling platform for Oman. I helped in developing a proper revenue stream and a futuristic business model.Appify OnlineWorked closely with a team of application developers to create a Visual UGC Marketing platform to manage consumer journey.Establishing Brand IdentityLeading UI/UX and website development teams to design and develop responsive websites for brands like Sunsilk and Lipton. I also led a successful media campaign helping Close-up to develop its place as a leading toothpaste brand in Pakistan.Walnut Youtube Partnership ProgramLed the process of the Youtube Partnership program for Walnut Media. I managed the overall content creation process ensuring that all the standard SOPs are being followed. Youtube partnership program initialized the creation of a successful Youtube channel for Walnut Media.

MANAGER TODAY, Pakistan’s Best Selling Corporate Magazine. •Providing leadership and support during strategy, ideation, and ownership of clients and projects and playing a heads up, active role in driving the business forward for • Social Media Management • Paid Media/Display Advertising/PPC• Publisher Relationships• Content & PR• Lead Gen Mechanism • SEO/SEM

TRANSFORMERS is a team of professionals engaged in HR sourcing and management, overseas employment, customized trainings and consulting projects. It is a sister concern of one of the renowned group of Pakistan – “The Lucky Group”. • Crafting unique and engaging content for Websites, Company Blog, Guest Posting, Presentations, Press Releases, Articles, etc.• Assisting the SEO team for on page & off page SEO.• Working along with the content producing team• Generating Reports from Google Analytics & Webmaster • Managing Social Media Channels• Competitor Analysis• PPC campaigns