Pakistan’s leading branded luggage business with omni-channel presence - Setup the country’s largest business for organized marketing, retail and distribution of internationally renowned luggage brands. - Successfully signed on and launched Travel-Pro, IT Luggage, Hedgren and United Colors of Benetton in Pakistan. - Launched completely new budget luggage brand Swiss Pro, conducted product development and strategic sourcing and led it to become the category leader with over 35% market share in record time of 4 years.

Global retail consultancy and apparel sourcing company that specializes in International licensing, product development and manufacturing. - Lead cross functional team to secure strategic retail accounts in both the US and Europe, including Gap, American Eagle Outfitters, Abercrombie& Fitch, H&M, VF Crop., Nautica, Calvin Klein, PVH, Izod, Polo Jeans, Kohl’s, Target and Walmart. - Created and launched multiple licensing and brand distribution plans (franchise program) for US & European brands (soft and hard goods) in the Asian market. Launched brands include Jockey International, Samsonite, American Tourister, The Athletes Foot, Giordano, Hang Ten, Certina, Lifestyles and Slazenger. - Worked collaboratively with clients and factory partners for development of innovative products and execution of seamless manufacturing goals alignment with individual brands’ standards and pricing.

Famous Brands is the retailing and marketing arm of the Irfan Group which owns and operates Pakistan’s largest retail network for licensed international brands. - Successfully launched numerous international consumer brands in Pakistan and pioneered the branded clothing, brand aligned stores and loyalty cards concepts in the country. - Expanded the retail network for other trans-national brands such as Jockey, Slazenger and Samsonite and oversaw the establishment of an extensive network of retail stores and franchises across Pakistan with presence in over 1000 locations across 100 cities in the country.

- Setup country’s first ISO certified vertically integrated knitwear manufacturing company. - Led sales growth from 50,000 pieces per month to 1.2 Million pieces per month. - Negotiated contracts and managed client relationships with key US retailers including Gap, Old Navy Abercrombie &Fitch, Polo, JC Penny, VF Corp. and Calvin Klein. - Innovated new customer service model that offered “one-stop” vertical product development services to clients. This initiative was instrumental in expanding business, reducing lead-time and improving quality consistency.