Ahmad Al-As'Ad Email and Phone Number
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Renaissance geek, father of 5, and savvy digital parent of 7 (plus friends). Home automation to make parenting easier—for us. Not them 😉 Originating out of passion and grit, my technology powers (blend of art & science) are practiced professionally for solving real world challenges and enhancements aimed at serving end-users.As a customer-obsessed technologist with deep digital expertise—spanning multi-product verticals, large-scale projects, programs, and processes—I bridge business and technologies by developing and driving durable visions and strategies across product pipelines. Accomplished in building empowered teams, I thrive as a results-oriented leader to achieve optimal outcomes. My superpowers reliably drive products to completion, poise businesses for growth, maximize performance, and catalyze continuous improvement. Areas of personal strength and impact include:☑ Initiative-Taker, and champion of innovation who steers customer-centric strategies for impactful growth in target markets. Visionary strategist who creates mechanisms and capabilities that propel data-driven decision-making.☑ Intuitive Thought-Leader, able to grasp complex problems to define and create action plans while powering business intelligence by securing C-suite support and stakeholder engagement / buy-in.☑ Solutions Seeker, laser-focused in pinpointing pain points and closing gaps via deep understanding of customer needs and market insights while prioritizing and advancing projects in alignment with business goals.☑ Championed time- and money-saving processes, leading to organizational transformation. Delivered on enterprising strategies by scaling solutions throughout project / product lifecycles and achieving seamless customer implementations.☑ Cultivated workforce of 50+ personnel—leading with diversity, equity, and inclusion to hire and grow talent into cohesive, peak-performing product management teams and service organizations.𝙏𝙚𝙘𝙝𝙣𝙤𝙡𝙤𝙜𝙞𝙚𝙨Software & Platform -as-a-Service (SaaS & PaaS) • Software Development Lifecycle (SDLC) • Product Development Process & Lifecycle (PDLC) • Project Management Lifecycle (PMLC) • Code-Agnostic (e.g., Java, .NET, Python, scripting, etc.) • Data Platforms & Management • Customer Identity (Graph & Genome) • Customer Relationship Management Systems (CRM) & Customer Data Platforms (CDP)
Samya Solutions
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Founder, Managing Director, Digital ConsultantSamya Solutions Jan 2023 - PresentDfw, Tx, UsAs a Consultant at Samya Solutions, I offer objective and strategic guidance in the digital space. With expertise in advisory, marketing technology, digital transformation, product management, project management, data governance, technology delivery, and fractional CXO services, I help clients navigate the complexities of the digital landscape.Drawing on my extensive industry knowledge and experience, I deliver actionable insights and recommendations tailored to clients' unique challenges and goals. Through a customer-centric approach, I work closely with clients to understand their business objectives and drive their digital initiatives forward.With the ability to adapt to diverse client needs and industries, I thrive in dynamic environments and excel at finding innovative solutions that meet evolving demands. From startups to established enterprises across various sectors, I have successfully supported organizations of all sizes and backgrounds in achieving their digital transformation goals.We are a purpose-led, customer-first, data-driven, and global company of technology experts experienced in helping businesses meet their objectives and grow. If you are looking for technology services and solutions from experts you can trust, you've come to the right place. With a passion for staying at the forefront of digital innovation, we are dedicated to helping businesses achieve their objectives in the rapidly evolving digital landscape.By leveraging industry best practices and staying up-to-date with the latest trends, we help businesses navigate the complexities of the digital world and unlock their full potential. With a commitment to delivering high-quality outcomes and building long-term partnerships, we strive to make a positive impact on our clients' digital strategies and drive meaningful growth.Learn more about what we offer at: SamyaSolutions.com
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Senior Director Digital & Martech ProductsH-E-B Apr 2021 - Dec 2022San Antonio, Tx, UsDigital product management with a portfolio of 6 main verticals (multiple products in each): Content, Search, Offers, Retail Media, Personalization, and Customer Identity. Data-driven and customer-first products, which span eCommerce and enterprise (backend). Stakeholders include marketing, buyers, merchandisers, accounting, promotions, executives, etc. Counterparts & partners include design, engineering, stakeholders, data science, analytics, etc.The team includes a range of Product Managers, Tech BA's, and Project Managers. Our focus is on company objectives, clear problem statements, vision (what do we want to be when we grow up), the strategy (how to get there from where we are today), and how to drive the work forward to results (phase 0, minimum viable products, a/b testing, etc.). We are grounded in data, and driven by agreed-upon OKR's & KPI's. -
Senior Director Of Technology - Retail LoyaltyKobie Marketing Jun 2020 - Apr 2021Saint Petersburg, Fl, UsOversaw full technology delivery in the retail vertical for a build-it-from-the-ground-up loyalty provider. SCOPE & IMPACTManaged fully agile loyalty solutions that managed the clients’ loyalty currency. This included problem statements, vision, strategy, planning, delivery, and QA; as well as operations (e.g., ETL, delayed jobs, automation, and customer currency reconciliation —basically, banking but not in dollars.). -
Senior Vice President Of TechnologyTma (The Marketing Arm) Jan 2018 - Jun 2020Dallas, Texas, UsHead of Technology overseeing three departments: Digital Delivery & Product, Data Protection & Compliance, 𝘢𝘯𝘥 IT. Drove strategic focus on execution, transformation, information governance, and digital citizenship. -
Vice President, Digital & Marketing Technology (Martech)Tma (The Marketing Arm) Jan 2015 - Jun 2020Dallas, Texas, Us
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Director, Digital Program Management - CrmTma (The Marketing Arm) May 2014 - Jun 2020Dallas, Texas, Us
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Vp/Director Of Tech Services & OperationsMutualmind Sep 2012 - May 2014Addison, Tx, UsMutualMind is an early-stage (just out of "startup" status) social-listening as a service cloud-based platform company. To put it into perspective, their competition includes Radian6, Brandwatch, Sysomos and others in the space at the time.Given the size of the organization it was normal to cover a lot of ground and, naturally, wear multiple hats. This included:- Service delivery & Implementation- Release Management and Quality Assurance- Operations (customer-focused) -
Sr. Director Of Digital Technology ServicesTargetbase - An Omnicom Company Mar 2011 - Sep 2012Irving, Texas, UsThis is the 2nd role at Targetbase.Software development for all customer-first solutions including eCommerce, mobile applications (mCommerce too), social applications, stand-alone applications, CMS & portal development (SharePoint, SiteCore, SiteBuilder, Vignette, etc.) and the typical front- & back- end development. The technology stack, although included other technologies like open source, was predominantly a .NET stack. The front-end team was also responsible for all email implementations/deliveries working with ESP's like ExactTarget (now Salesforce), MailChimp and SilverPop. Collaboration & partnership with account team (client services)Digital Products & Solutions —balancing customer needs, technical architecture & platforms, content, and delivery channelTranslating business asks & requirements to feasible & scalable technical solutionsInterfacing with partners / vendorsResponding to RFI's & RFP's —And the subsequent scoping and architecture moving the ask from strategy to execution & deliveryPost production support & maintenance —Enhancements, bugs, continuous improvement (Kaizan) strategy, responsive scaling, sunsetting -
Senior Director Of Technology - Custom Crm BuildsTargetbase - An Omnicom Company Feb 2010 - Sep 2011Irving, Texas, UsClient Technology Engagement Management on all things CRM.Responsible for development and maintenance of an enterprise marketing system including web applications, transaction system, database, and reporting systems. Responsible for leading and directing multiple development teams to include project management and resource allocation of technical teams, leading application development enhancements as well as platform technical design and maintenance.Worked with General Managers and technical management on customized solutions to clients based on a common core architecture and code base. These development projects included requirements definition, resource allocation, pricing, delivery, integration, deployment, and acceptance testing.Given the matrixed-team environment, the work beyond the application development side and included heavily working with the ETL side —Responsible for the overall solution & delivery of a custom CRM solution. This included normalization (or de-normalization) of data, matching logic, analytics repository, etc. all the way to exposing it to a SAS, direct access or a Unica system for segmentation and business consumption.
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Group Director Of Technology ServicesImc² Jun 2008 - Jan 2010Dallas, Texas, Us𝘗𝘭𝘦𝘢𝘴𝘦 𝘴𝘦𝘦 𝘱𝘳𝘦𝘷𝘪𝘰𝘶𝘴 𝘵𝘪𝘵𝘭𝘦 𝘧𝘰𝘳 𝘮𝘰𝘳𝘦 𝘥𝘦𝘵𝘢𝘪𝘭𝘴.Focus: Retail, CPG, Pharma & Health Services, and Hospitality.With this role, the team grew to include Directors and larger & more strategic accounts like Pfizer, Barr, Mars/M&M's, Johnson & Johnson, P&G, Sharp, Casio and a few others. -
Director Of Technology ServicesImc² Oct 2007 - Jun 2008Dallas, Texas, UsA thought leader and pioneer in the interactive digital space. I create interactive/technology solutions that enhance how consumer-brands connect and engage with their consumers. I oversee the Quality Assurance group, technical operations and off-shore technology teams.In addition to QA & offshort teams (Cost Rica), the team that reported to me had Architects, Software Engineers (both .NET and Java), Web Engineers (a hybrid role that does both front & back end development ... my favorite), and front-end developers. In addition, I had matrixed (depending on the projects), database developers, designers and a few others.My overall responsibilities included:* Lead projects, teams and resources on complex and simultaneous technological projects thorough project scoping and milestone mapping; with deep collaboration & communication with counter parts in other departments (CD, AD, etc.).* I matched conceptual and marketing objectives to technology platforms relying on my deep technical experience and senior level project delivery.* Responsible for choosing the right technological platform to deliver interactive marketing messages via online, mobile and video channels.* Worked directly (in partnership) with the Creative Directors (CD), PMs and Account Directors to collaborate on creative technology choices and deployments; including but not limited to development and content delivery platforms, mobile and emerging platforms.* I provided the proper guidance and recommendations on existing technologies in place as well as all future needs of the client. I basically, took the company's business strategy and defined the technology & architecture to support that strategy.* For the client, I piloted, lead and/or assisted in planning and executing designs & strategies that would integrate purchased or custom developed applications and 3rd party vendors.... Additional info is available in my resume & personal-profile deck (see www.ahmadtx.com)
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Application Development ManagerCoserv Nov 2006 - Sep 2007Corinth, Texas, UsSummary: Software Development Manager for a non-profit.Hit the ground running –Planning, coordinating and managing all activities related to the design, development, and implementation / deployment of mission-critical information and software applications & systems. Focused on quality assurance standards (CMM & PMI) by implementing tools and processes, which challenged the team members and fostered a “flow;” ultimately leading to tracking and measurement of a new Enterprise Release Life Cycle (ERLC).Selected Accomplishments:* Took the lead to establish company-wide standards for data conversion, secure data handling, systems interfaces & implementations, and programming, development, business intelligence and change control best practices.* Managed 3rd party applications, in addition to “home-made” ones, and vendor relationships including research, evaluation, selection, contract negotiations and delivery.* Implemented a “request” system to handle inter-intra-departmental requests, issues and project bugs. While this implementation contained many benefits, the goal was to instill openness in communication, work, statuses, attitude, etc. Everyone knows where one or all things are at any given time. This ultimately, enhanced accountability & dependability in a culture where “walk-by’s” were common, and visibility was low. This also helped focus the team around a delivery and Quality Assurance vision.* Liaised with the different departments to ensure that development projects meet business requirements and goals, fulfilled end-user requirements, and identified and resolved systems issues. In essence, acted as the technical subject matter expert to project managers and programmers working on development project teams.* Within my own cost center and budget (7 figures), as previously forecasted, I researched and made recommendations on software products and services in support of procurement and development efforts. -
Systems & Applications Release ManagerTravelocity 2001 - 2006Summary: Technology in the hospitality sector. Started off as a Software Engineer (Developer), and worked my way up over 5+ years.The team consisted of Configuration Managers, System Engineers, QA, Developers (mainly Java, Struts, Hibernate, JBoss, and Seam), Automation Developers, etc.
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Technology ConsultantEntercon (E2I) 2000 - 2001
Ahmad Al-As'Ad Skills
Ahmad Al-As'Ad Education Details
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University Of Virginia Darden School Of BusinessLeadership For Extraordinary Performance -
Southern Methodist UniversitySmu Continuing And Professional Education (Cape)
Frequently Asked Questions about Ahmad Al-As'Ad
What company does Ahmad Al-As'Ad work for?
Ahmad Al-As'Ad works for Samya Solutions
What is Ahmad Al-As'Ad's role at the current company?
Ahmad Al-As'Ad's current role is 𝙍𝙚𝙣𝙖𝙞𝙨𝙨𝙖𝙣𝙘𝙚 𝙏𝙚𝙘𝙝𝙣𝙤𝙡𝙤𝙜𝙞𝙨𝙩 | 𝘿𝙞𝙜𝙞𝙩𝙖𝙡 𝙇𝙚𝙖𝙙𝙚𝙧 | 𝘾𝙪𝙨𝙩𝙤𝙢𝙚𝙧-𝙁𝙤𝙘𝙪𝙨𝙚𝙙 | 𝘿𝙖𝙩𝙖-𝘿𝙧𝙞𝙫𝙚𝙣 Igniting Results through Data-Driven Digital Leadership.
What is Ahmad Al-As'Ad's email address?
Ahmad Al-As'Ad's email address is aa****@****arm.com
What is Ahmad Al-As'Ad's direct phone number?
Ahmad Al-As'Ad's direct phone number is +197246*****
What schools did Ahmad Al-As'Ad attend?
Ahmad Al-As'Ad attended University Of Virginia Darden School Of Business, Southern Methodist University.
What are some of Ahmad Al-As'Ad's interests?
Ahmad Al-As'Ad has interest in In Addition To English, Languages.
What skills is Ahmad Al-As'Ad known for?
Ahmad Al-As'Ad has skills like E Commerce, Crm, Business Intelligence, Interactive Marketing, Mobile Devices, Digital Strategy, User Experience, Web Analytics, Social Media, Cross Functional Team Leadership, Information Architecture, Tactical Management.
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