Senior Manager | Sales | International Brands Limited
CurrentCurrently looking after Sylhet Division with 3 TSOs, 9 DB Houses and 21 DSEs.Responsibilities:• Responsible for both primary & secondary sales of the assigned geography by formulating and execution of effective sales strategies to achieve revenue targets, considering overall market dynamics.• Oversee the distribution network, ensuring optimal coverage and availability of products across the assigned area. Implement and optimize Route-to-Market (RTM) strategies.• Assessed the… Show more Currently looking after Sylhet Division with 3 TSOs, 9 DB Houses and 21 DSEs.Responsibilities:• Responsible for both primary & secondary sales of the assigned geography by formulating and execution of effective sales strategies to achieve revenue targets, considering overall market dynamics.• Oversee the distribution network, ensuring optimal coverage and availability of products across the assigned area. Implement and optimize Route-to-Market (RTM) strategies.• Assessed the performance of the field sales team, distributor appraisals and P&L statements against predefined KPIs.• Provided coaching for direct reports while prioritizing career development and succession planning. Led and guided the team in executing channel and customer plans, driving desired in-store conditions and achieving sales objectives at the store level.• Recruited, retained and supported sales professionals with collaborative leadership and goal setting• Developed professional relationships with existing local businesses and prospects, collaborating to grow distributors base and establish unprecedented revenue channelsAchievements:• Best Area Head of the Cluster – Nov’22, Jan’23• Nationally Best Area Head– Apr’23 in THE SUPER CONTEST• 17.6% growth ensured in year 2022, 10% growth in YTD 2023 (Non Wilki)• RTM Strategies: New Branch set up ensured in Chandina (May’22) & Bancharampur (Feb’23) Restructuring & Branch Expansion in Choddogram (July’22) Oral-B awareness drive in Comilla Area Nov’22-Dec’22 (Joint collaboration with MHL) – 25% increase in AMS Show less