Anna Mcphee Email & Phone Number

Atlanta, Ga, Us

Jersey City, New Jersey, Us

New York, Ny, Us

- Lead a team of 6, reporting to the head of Marketing and supported both internal and external stakeholders for all data needs- Identified process gaps and implementing numerous reporting process improvements, saving over 300 business days of work over 8 months, including developing a custom ETL process using Python- Trained and guided team members to grow their analytics skills- Strategic partner with Haymarket business units to support new insights and reveal opportunities- Oversaw data strategy and analytics offerings, processes, and procedures within the organization- Designed and building out a consistent approach and tooling for data strategy, analytics, and reporting- Oversaw sales reporting requests

New York, Ny, Us

- Strategic partner with Haymarket business units to support new insights and reveal opportunities- Oversaw data strategy and analytics offerings, processes, and procedures within the organization - Designed and built out a consistent approach and tooling for data strategy, analytics, and reporting

New York, Ny, Us

- Team Lead for the Digital Analytics group, reported to the VP of Marketing Analytics- Owner of the main KPI dashboard for Marketing- Assisted in the implementation of an Adobe Analytics/Teradata connection, and utilized the data to create a holistic view on the customer- Built and maintained the user friendly Adobe Analytics data table within our database- Optimized and enhanced SQL queries to allow easier adhoc research and increased performance- Created a governance structure for a set of reporting values that took a majority of the manual work out of the reports published weekly- Procured and implemented an intake process and project management program to streamline requests for the Analytics teams- Led the implementation of an internal Wiki page for the Analytics group

New York, Ny, Us

- Performed in-depth analysis of information from multiple data sources and provided significant insights into factors impacting online results- Created dashboards for senior management and various business units, synthesizing data from various sources- Assisted in the implementation of an Adobe Analytics/Teradata connection, and utilized the data to create a holistic view on the customer

New York, Ny, Us

- Managed the retention strategies and programs for high risk groups- Created templates to streamline the recovery process- Assisted in the transition between two marketing databases- Created analytic reporting for previously undocumented areas using SQL, Omniture, ReportBuilder, and outside vendor data sources- Coordinated with Social Media to increase outreach and engagement for the events team- Implemented a webform to enhance the customer experience

Santa Clara, Ca, Us

- Researched and cataloged artifacts (glass, ceramic, metals)- Assisted in creating a timeline of the dig site- Created a data entry system for cataloging artifacts

Santa Clara, Ca, Us

- Researched the differences between male and female body measurements in relation to inter- and intra-tree travel in Alouatta palliata- Took two courses alongside research program (Primate Behavioral Ecology and Plant Ecology in the Tropics)- Wrote a mock grant proposal, research paper, and mock dissertation based off of this experience

New York, Ny, Us

- Documented campaigns from Unica using SQL and Excel- Pulled populations using SQL for marketing events- Assisted in the set up and management of subscriber events

Stamford, Ct, Us

- Updated and maintained company website- Analyzed trends and created reports- Collaborated with Merchandising and Inventory teams to resolve out of stock issues and back orders- Managed and maintained product data feed to support partner we sites (Google Catalog and Shopping)

Darien , Connecticut, Us

Participated in a volunteer first-response ambulance service that served the town of Darien, CT. Started as a radio assistant in the headquarters and was promoted through the ranks of first-aid assistant on the ambulance, to EMT, to ambulance driver.