- Develop pricing strategies, balancing firm objectives and customer satisfaction.- Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.- Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.- Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.