- Market intelligence regularly to identify market trends, competitive dynamics and customer requirements.- Market Study on all Products with the following scope (Market Size, Market Price Level, CompetitorAnalysis, Market Share, Sales Channels, and Market Segments).- Price positioning according to the Market price Level with the support of the feeder factories- New Product Road map including phase in and the phase out of the exciting product.- Marketing Campaigns.- KPIs: Market Share per product group, Sales forecast, Targeted Budget, Growth Rate %, Net PriceVariance, Inventory, and Requested on Time Delivery.- Develop Strategic Marketing Plan for Growth through Recommended business model in comparison withthe current one.- Strong relation with our distributors, wholesalers and retailers through regular visits to ensure the feasibledistribution of the products and to listen to their feedback (sound of the customer ) and support sales teamto evaluate and approve new customers.- Work with the Global Marketing Directors to be sure that we implement the same strategy worldwide.- Working with the sales managers and the channel managers to develop sales plan to maximize the supportto the sales team to develop product knowledge training and sales support.- Define and manage the marketing budget- MarCom tools according to the market requirements (Public Price List, Catalogue, Flyers …..)- Identify white spots and Growth opportunity.- Manage Trainings, seminars and fairs.- Market data reporting and continues update through ABB specific reporting tools

• Marketing survey for Egypt and Central Africa Markets.• Marketing strategy for Egypt and Central Africa Markets.• Marketing Campaigns.• Manage product launching, training, seminar and promotion• Manage price list, catalogue and marketing cost• Prescription Actions with the consultants and end users• Do budgeting for yearly activities• Do monthly reporting on product, forecasting and result monitoring• Do regular customer visit and reporting ( Distributors and Panel builders)• Develop launch strategies for new products• Define and provide marketing & sales tools and technical catalogues• Coordinate with global product management• Continues local and global training of our sales organizations• Ensures periodical analyzes of the product portfolios and competitive price level.• Built up and execute an action plan to increase our market share and profit for each product group• Coordinates the collection and analysis of market information and compiles a market analysis within the unit’s product area of responsibility, including monitoring of trends, competitors, customer demands and ensures information flow to the relevant individuals within the unit, BUs and production units• Establishes marketing and sales strategies together with sales manager and ensures that the strategy is written down• Develop strong relationships with the channel partners ( Distributors, retailers and panel builders)• Identify target customers against marketing objectives and plan campaigns accordingly

• Development and management of manufacturing processes for various PPMV product lines. This includes defining and developing work and process flows, material usage, tooling, equipment and fixtures needed and estimating labour and process times required. • Creation and maintenance of the manufacturing bill of material (BOM) and material master in the SAP business system. This involves defining manufacturing routings for each product line and conducting make versus buy analyses for in and/or outsourcing decisions.• Development and management of process time standards that optimize total asset utilization and labour efficiency. • Improvement and optimization of material flows and work station layouts by minimizing inventory.• Creating definition and maintenance of standard operating procedures (SOP) for manufacturing processes that define all steps in the manufacturing and/or assembly process, tooling, equipment, material and assemblies used and critical check points and quality requirements. • Specification and procurement of equipment, tools and fixtures, new equipment purchases and factory re-arrangements, layout and new production line implementation.• Lead and direct the material optimization of the sheet metal fabrication by optimizing machine programs and process steps. Incorporate the latest nesting programs in line with production schedules and minimize material waste and Cost of Poor Quality.• Initiate education, exploration, research and application of developments in manufacturing models, keeping an updated eye on developments in the industrial arena.

• Supervising a team of two engineers and thirteen workers.• Supervising the production process and analysis production line problems. • Overseeing the production process, drawing up a production schedule.• Supervising the manufacturing of the prototype and Ensuring that the production is cost effective.• Plans and coordinates production procedures.• Prepare and maintain production reports.• Responsible for the selection and maintenance of tooling and equipments.• Drafting a timescale for the job.• Review the design of sheet metal products.• Review the CNC Programming for the product ready for production.

• Marketing & sales of Hitachi Absorption chillers.• Case studies between electric and Absorption chiller.• Technical & commercial offers for the Absorption chillers.• Marketing & sales Mitsubishi Generators set.• Power solutions by the Cogeneration systems.