Responsibilities:Handling President, Valbreso, and Private Labels.Coordinating with creative agencies developing artwork for the brand activities.Designing POS materials and merchandising units.Designing packaging materials, coordinating with Production, quality and production team.Responsible for preparing Trade and consumer promotions and preparing pre and post evaluations.Retail audit and brand health tracking.Handling President Innovations.Handling the Ulker migration.

Handling Oral Care Brands in Egypt, Libya and Yemen• Managing Sensodyne, Corega and Paradontax• Driving category strategy and performance• Managing Media TVC and Digital Budget & Planning• Managing Category P&L and financial performance• Managing retail audit analysis & researchLeading BTL activities• Leading the Great Little Moments Digital Campaign on Facebook and Instagram including Campaign Shooting and ATL activities & leading biggest Sensodyne global Social media pages.•Growing Sensodyne from 21% Value share to 25% Value share in 1 year.

• Responsible for preparing brand annual plans (ICP).• Participating for the planning and execution of the BARAKA and Perrier repositioning brand campaign.• Dealing with the international team of Perrier about how to increase the brand awareness and how to maintain brand positioning.• Coordinating with media agency developing media strategy for the Repositioning campaign of the BARAKA.• Responsible for preparing monthly reports evaluating brand performance in terms of market share and analyzing competition actions and consumers’ behavior and trends using research data.”R.M.S, Tracker, U&A”• Responsible for below the line activities planning and execution “events, PR, sampling, in store consumer promotions.• Designing packaging materials, coordinating with Production, quality and production team.• Responsible for preparing Trade and consumer promotions and preparing pre and post evaluations.• Participating in developing of the new BARAKA visual identity “testing, creative development and fine tuning, coordinating launch date and timings with supply and demand, purchasing and production team.• Responsible for Research handling, briefing, coordination and follow up with the research agency. • Responsible for the Brand’s budget planning, management and controlling.• Keeping track of and updating of our marketing inventory.• Retail audit and brand health tracking.• Handling 2 Sparkling Brands and have the ability to Work with Dual brand Strategies (Local / Imported).• Core Focus Perrier international imported Sparkling Water.• Deep Understanding of the Brand Building Process Nestle Way.• Implementing and Developing Brand Plans • Handling of communication with agencies “Creative & Media”,• Handling all the executions of the BTL Activities.• Handled the executions of the PR & the Convention events of Baraka Still Water Re-launch from A to Z.• Holds good Experience in Reading the P&Ls and analyzing it and identifying the problems.

Responsibilities: Makes link between clients and the company. Has the Responsibility for liaising between the client and other staff to coordinate advertising campaigns. Advertising account executives liaise closely with their clients throughout campaigns, often on a daily basis. They manage administrative and campaign work, ensuring that this is all completed on time and on budget. Advertising account executives report to an account manager. Typical work activities Advertising account executives contribute to and develop advertising campaigns. Tasks typically involve: • Contacting clients through email campaigns and telephone follow up. • Meeting and liaising with clients to discuss and identify their requirements; • Working with colleagues to devise a campaign that meets the client's brief and budget; • Presenting, alongside other colleagues (particularly the account manager), the campaign ideas and budget to the client; • Working with the account manager to brief media, creative and research staff, and assisting with the formulation of marketing strategies; • Liaising with, and acting as the link between, the client and company by maintaining regular contact with both, ensuring that communication flows effectively; • Negotiating with clients and staff about the details of campaigns; • presenting creative work to clients for approval or modification; • handling budgets, managing campaign costs and invoicing clients; • writing client reports; • monitoring the effectiveness of campaigns; • undertaking administration tasks; • arranging and attending meetings; • Making 'pitches', along with other staff, to try to win new business for the agency.

Responsibilities:• Conducting Market feasibility studies (Competitive analysis, SWOT analysis).• Planning field studies and surveys including Appraisal of “corporate image” and client’s satisfaction and preparation of opinion polls (questionnaires).• Measuring and assess customer satisfaction.• Conducting in-depth data analysis using traditional and advanced methods.• Preparing reports of findings, illustrating data graphically, translating complex findings into written text and developing relevant recommendations.• Major economic sectors worked on include:- Real State Sector (Al Rowad, Abou Al Hol, Tida)- Construction Sector (Engineering Consultancies)- Industrial Sector ( Toshiba-Watches, Hyundai for Elevators)- Tourism Sector ( Egy Tours)- Services Sector/Hospitals (Competition among Hospitals)