Transforming commercial strategy and brand positioning for distribution and retail acrossEurope, UK, Russia and Central Asia.www.amouage.com

Cocoonée est une marque de cosmétique 100% made in France, naturelle, et certifiée Cosmos Organic dédiée aux femmes enceintes. Tous nos produits sont>Testés sous contrôle dermatologique>Compatibles grossesse et allaitement>Conviennent aux peaux sensibles >Cruelty free

Rebuilding brand’s distribution and retailers’ relationship across the European market.>Lead negotiation meetings with Sephora>Manage brands and Sephora’s sales and marketing budget (COOP + A&P) >Launch brand in Douglas across 7 countries>Negotiate price structures to achieve brand’s bottom-line objectives >Propose business opportunities to retailers to achieve brand’s objectives >Manage brand’s operations (logistics – warehousing- inventory- forecasting)

Setting up brand’s commercial strategy and business revenue streams for the French market.(Sephora – Galeries Lafayette – Le Bon Marche)>Develop relationships with Key Accounts>Negotiate business opportunities with retailers on E-com and B&M to achieve brand’s KPIs>Grow brand distribution channels through new openings (A.S Watson/Marionnaud) >Manage sales team and set business KPIs>Own brand’s P&L for retail and distribution

Responsible for annual volume of $17M in 500 POS across the US and Canada>Manage relationship and negotiate contracts and margins for key retailers>Manage P&L and set yearly sales budgets per account.>Build and execute all marketing and promotional activities for e-commerce & brick and mortar. > Negotiate assortment, space, and in-store placement

Oversaw a $10M business with 5 distributors in Levant and Africa.> Negotiate sales budgets yearly with distributors and set efficient fiscal plans for 45 POS> Set assortment, promotion, and trade plan by country> Work closely with marketing / PR team to ensure proper implementation of animations> Work closely with education team to set education strategy by country > Building brand HR structure, P&L, and contracts with distributors in new countries> Coaching and developing a team of 6 across countries.

Managed a $7M 3-axe professional brand in GCC >Develop goals, budgets, and plans in line with strategies > Responsible for pricing and securing brand targeted margins> Set marketing and trade plan and ensure best in-class implementation > Ensure perfect presentation of assortment and brand visual merchandising across countries> Manage AP budgets and ensure positive ROI> Coaching and developing Interns

Worked on $2M brands through an intensive brand management program in 2 different businessmodels in GCC