Marketing Manager I Strategy Development: Develop and implement marketing strategies tailored to enterprise B2B and B2C audiences, focusing on brand positioning, market penetration, and lead generation.Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns, including digital marketing, content marketing, email marketing, and event marketing.Content Creation: Collaborate with the content team to create compelling marketing materials, including white papers, case studies, blog posts, and social media content that resonate with enterprise clients.MarketResearch: Conduct market research to identify trends, customer needs, and competitive landscape to inform marketing strategies.Lead Generation: Drive lead generation efforts through targeted campaigns, SEO, SEM, and partnerships, ensuring a steady flow of qualified leads to the sales team.Sales Support: Work closely with the sales team to develop sales enablement materials, presentations, and proposals that effectively communicate the value proposition of Verticalness’s solutions.Analytics and Reporting: Monitor and analyze the performance of marketing campaigns, providing regular reports and insights to optimize efforts and achieve KPIs.Budget Management: Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.

"I was responsible for the Marketing department, overseeing a team of 13 colleagues across our offices in five countries: (Egypt, UAE, Saudi Arabia, Australia, and Germany)."Strategy Development: Develop and implement marketing strategies tailored to enterprise B2B and B2C audiences, focusing on brand positioning, market penetration, and lead generation.Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns, including digital marketing, content marketing, email marketing, and event marketing.Content Creation: Collaborate with the content team to create compelling marketing materials, including white papers, case studies, blog posts, and social media content that resonate with enterprise clients.MarketResearch: Conduct market research to identify trends, customer needs, and competitive landscape to inform marketing strategies.Lead Generation: Drive lead generation efforts through targeted campaigns, SEO, SEM, and partnerships, ensuring a steady flow of qualified leads to the sales team.Sales Support: Work closely with the sales team to develop sales enablement materials, presentations, and proposals that effectively communicate the value proposition of Verticalness’s solutions.Analytics and Reporting: Monitor and analyze the performance of marketing campaigns, providing regular reports and insights to optimize efforts and achieve KPIs.Budget Management: Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.

Plan and execute the performance marketing strategy to meet the business objectives and targets.Manage budget and campaigns across all digital channels to drive strong return on investment and efficient CAC.Create and manage lead generation campaigns across various channels.Engage potential leads through personalized and targeted outreach efforts.Track and analyze campaign results to measure performance and make data-driven adjustments.Continuously identify optimization and experimentation opportunities and develop end-to-end strategies to test new hypotheses.Collaborate with the content team and other teams to build new ad concepts and themes.Track and report on key performance indicators of media activity.Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.

Client Interaction: Provided dedicated support to corporate clients, addressing their needs and resolving issues through phone calls.Customer Service Excellence: Ensured a high level of customer satisfaction by delivering prompt and effective service.Problem Resolution: Handled and resolved customer inquiries and complaints efficiently, maintaining positive relationships with clients.Service Management: Assisted corporate clients with various telecommunications services, including internet, telephone, and IPTV.Account Support: Managed corporate accounts, ensuring all services were functioning optimally and addressing any technical issues.Feedback and Improvement: Collected client feedback to identify areas for service improvement and collaborated with internal teams to implement enhancements