•Full alignment between Egypt team and global EVI team •Fully responsible for achieving the annually / monthly sales targets across Egypt •Increasing the volume Vs. 2019 by 60% to achieve 2M liter by December for the first time in Egypt’s history •Opening new markets and contributing in maximizing the company market share •Maximize investment and excellence in execution with successful promotion calendar•Managing the execution of promotions and new products launches as per… Show more •Full alignment between Egypt team and global EVI team •Fully responsible for achieving the annually / monthly sales targets across Egypt •Increasing the volume Vs. 2019 by 60% to achieve 2M liter by December for the first time in Egypt’s history •Opening new markets and contributing in maximizing the company market share •Maximize investment and excellence in execution with successful promotion calendar•Managing the execution of promotions and new products launches as per execution standards•Developing new plans to enhance market penetration & distribution•Increase brands visibility (boutiques, trays and planogram implementation•Evian 33cl and 75cl listing in all retail outlets•Hotspot branding in touristic areas. •Maintaining relationships with clients by providing support, information, and guidance•Responsible for the annual contract agreements negotiations•Penetrating the Airport and travel channel with the perfect execution and the golden rules guidelines “FLY HIGHDRATED”•Penetrating all the key e-commerce channels in alignment with EVI global team to ensure the proper and excellence of execution according to the global guidelines •Insuring the proper implementation for any new developmental areas whether in introducing new products or winning new customers•In direct management of sales team of 3 sales division managers to coordinate with clients on Evian global guidelines•Increase the penetration among the wealthy locals and raising the awareness of Evian superiority among target audience •Obtaining a concrete 360 campaign focusing on social media co- existence and launching of Evian among target audience •Maintained customer portfolio and responsible for over $5 million in annual revenue in 2 territories Show less

• Implement fully integrated brands strategic plans across all elements of marketing mix • Planning and development of marketing efforts for La Poire, Beano’s and On The Run• Brand management of On The Run • Execution of strategies with cross-functional teams • Manage external marketing partners for different scopes advertising agencies, digital marketing firms and production companies• Developing of brand standards and guidelines for La Poire Egypt • Track consumer and… Show more • Implement fully integrated brands strategic plans across all elements of marketing mix • Planning and development of marketing efforts for La Poire, Beano’s and On The Run• Brand management of On The Run • Execution of strategies with cross-functional teams • Manage external marketing partners for different scopes advertising agencies, digital marketing firms and production companies• Developing of brand standards and guidelines for La Poire Egypt • Track consumer and market insights by reviewing sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research• Analyze sales data to update a brand or category portfolio, determine new products and delete underperforming products• Work closely with manufacturing and R&D to consult on packaging and products • Creation of creative briefs on strategic projects • Analyze how our brand is positioned in the market and crystalize targeted consumers insights• Translate brand strategies into brand plans, brand positioning and route to market strategies • Translate brand strategies into actionable KPIs for the field force • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) Show less

• Ensure the proper implementation of the adult tobacco shopper marketing guidelines • Providing a proper cycle instructions and guide lines for the field force team • Alignment with brand team on the management of point of sale materials in BAT warehouses to ensure maximum efficiency in the operations and minimize damages • Improve business insights and reporting systems form the field force to BAT head office • Ensure effective campaign planning and full alignment with the… Show more • Ensure the proper implementation of the adult tobacco shopper marketing guidelines • Providing a proper cycle instructions and guide lines for the field force team • Alignment with brand team on the management of point of sale materials in BAT warehouses to ensure maximum efficiency in the operations and minimize damages • Improve business insights and reporting systems form the field force to BAT head office • Ensure effective campaign planning and full alignment with the field force • Establishing and communicating a clear line of sight for the campaign in the current cycle Show less

• Developed innovative and impactful methods for 1-2-1 consumer engagement in different shopper channels in collaboration with the Brand group and Agencies (activated channels include Retail, Key accounts, Cafes, Bars & nightlife, Roadshows, Beaches & Shopping malls)• Strategically managed a team of brand ambassadors & shopper marketing repss to execute 1-2-1 in line with brand plans for 13 consecutive campaigns.• Built capability of 1-2-1 communication to achieve highest reach in… Show more • Developed innovative and impactful methods for 1-2-1 consumer engagement in different shopper channels in collaboration with the Brand group and Agencies (activated channels include Retail, Key accounts, Cafes, Bars & nightlife, Roadshows, Beaches & Shopping malls)• Strategically managed a team of brand ambassadors & shopper marketing repss to execute 1-2-1 in line with brand plans for 13 consecutive campaigns.• Built capability of 1-2-1 communication to achieve highest reach in shortest time to provide brand group with a ready to deploy & effective awareness and trial generating platform. Achieved 40% awareness in 12 Months• Led the planning & execution for on ground trade marketing activitiesfor 3 key missiles in Egypt• Deployed a superior 1-2-1 platform for Egypt and reached 1mill consumer contacts in 2014 with 35% trial • led the successfull development, deployment & in-field management of Lucky Strike launch activations, one of the largest in BAT Egypt.• rates. The highest ever for BAT North Africa.• Took ownership to successfully prepare and launch the RKS mass campaign, the largest campaign in BAT history• Activating VFM proudcts in areas of UE for the first time in BAT history• Assumed ownership of all tasks & activities related to being activations manager for BAT and coordinating / leading other activations executives.• Developed new approach for premium events activations Show less

Joined the local team of BAT to manage Hotels, Restaurants, and cafés and nightlife venues, worked with the team in different and a wide scope of expansions in the current periodHolding the Area of Alexandria and north-coast from April 2012 – Dec 2013 1. Negotiation with outlet owners 2. Deploying merchandising units in the key outlets 3. Supervision of the current performance of the outlets 4. Owning budget for the expansions