Ahmed H. Email & Phone Number

Stamford, Connecticut, United States

• Provide high-quality, dynamic leadership to a six-person remote development team to advance the goals and objectives of the analytics practice, successfully delivering data-driven insights spanning HR, Finance.
• Champion Agile/Scrum ceremonies to bolster team performance and the efficiency of development processes for analytical solutions, including overseeing sprint planning, retrospectives, and backlog grooming.
• Verify project value and feasibility prior to initiatives by coordinating and performing ROI analysis against estimated product budgets, successfully ensuring that the business continued to move forward in line with.
• Achieve buy-in for new analytics tools from executive leadership and key decision-makers by delivering compelling presentations and demonstrations and delivering resources for seamless adoption.
• Leverage strong interpersonal communication skills to establish and maintain positive relationships with vendors for collaboration and technical development, including Aspire, EPAM, Crunchr, Syndio, PwC, and Cognizant.
• Gather, document, and interpret analytics requirements from HR, ESG, and Finance teams.

Stamford, CT

• Owned accountability for developing and managing use cases for marketing, finance, and HR reporting and analytics.
• Deepened insights into pay equity and pay gaps by coordinating and publishing an HR study, directly contributing to strengthening compliance and mitigating risks related to pay equity; performed data cleansing.
• Maximized the value of business data by expanding reporting capabilities via SAP SuccessFactors, successfully leveraging innovative technology to deliver value and streamline processes for the business.
• Demonstrated a strong ability to execute sound, product-focused decisions in complex and ambiguous environments.
• Navigated complex challenges, obstacles, and issues with an innovative and solution-focused mindset.
• Defined, implemented, analyzed, and managed functional KPIs to establish a baseline for measuring success.

Connecticut, United States

• Outlined key aspects of business performance through data analysis, modeling, and management, including establishing the maximum ROI threshold and creating the diminishing rate of return graph based on media tactic.
• Contributed to increasing customer retention by targeting mass media marketing based on competition/congestion data.KEY ACHIEVEMENTS
• Automated marketing decision-making by leveraging local competitor and network capability data to determine optimal pricing and speed options for advertising based on zip code, leading to more targeted and impactful.
• Conceptualized and devised an innovative, value-added solution enabling insights at the intersection of media strategy and creative/offer strategy via multi-touch attribution and marketing mix modeling, successfully.

Los Angeles Metropolitan Area

• Employed strong project management skills to drive the on-time/on-budget delivery of impactful solutions, including collaborating with Calix to guide the development of an online behavior dashboard which provided.
• Optimized marketing strategies and enhanced the accuracy of ROI vs. base estimations through A/B testing and data analysis, leveraging insights spanning response rate, sales, activation, product tier, and customer.
• Performed ROI analysis for all projects to determine feasibility and mitigate marketing budget risks.KEY ACHIEVEMENTS
• Achieved recognition as the #1 performer in regional marketing, resulting in a promotion within seven months of tenure out of eight peers.
• Pioneered the development of a high-risk customer outreach strategy and framework, culminating in improved revenue and company-wide rollout and adoption.
• Surpassed sales/gross activation target (103% to target) and increased broadband units sold per month by 509 units despite a negative company average, demonstrating expertise leveraging data-driven insights to.

Charleston, West Virginia, United States

• Aligned objectives and bridged communications with engineering team to proactively identify/compile data related to broadband speed available, congestion, ports available, market share, and psychographics based on.
• Succeeded in increasing customer share by 14% post-launch through improved targeting capabilities.
• Decreased regional non-pay ratio by 4%, thereby reducing loss, by identifying and eliminating customer lifestyle segments with negative ROI and a history of non-pay activity based on historical data, resulting in.

Charleston, West Virginia, United States

• Orchestrated and led the creation of a donor and volunteer stewardship and engagement strategy matrix.
• Streamlined donor data organization and supported ongoing relationship management by defining new donor tiers and market segments within the current donor pool based on historical data.KEY ACHIEVEMENTS
• Exceeded donor engagement metrics and expectations, successfully outreaching 4,000+ donors within five months compared to 500 over the previous year by launching a personalized direct mail campaign.
• Advocated and achieved buy-in for allocating more resources toward high-yielding segments while simultaneously strengthening messaging, leading to improved ROI.

Pakistan

• Integrated university and hospital branding at AKUH to driving consistency and stronger brand recall.
• Engaged the university staff and students via community sessions generating positive word-of-mouth.
• Initiated integration of Aman Foundation’s tele-health service with AKUH, increasing patient referrals.
• Designed and revamped patient referral system at AKUH region wide, increasing patient referrals.
• Fostered B2B relationship building with corporate clients to retain and grow corporate accounts.
• Managed four direct reports and oversaw their professional training and development.

Pakistan

• Exceeded company records, including achieving the highest subscription rate while launching the Pampers Digital Exploitation plan and accomplishing highest shelf share globally while co-leading the Corporate Trade.
• Planned & launched a holistic Pampers Digital Exploitation plan that led to achieving the highest subscription ever.
• Tied the digital plan with Pampers Hospital and Health Education Direct Marketing Program increasing trial at 125% and category conversion from cloth users to diaper users.
• Analyzed competitive launch and executed plan to combat threat behind line extension from key competitor.
• Co-led the Corporate Trade Revamp initiative to create P&G perfect stores. The initiative delivered the highest shelf share within P&G global exceeding the target. It was replicated and deployed in other regions due to.
• Engineered a customized trade support plan to win with pharma/medical stores to support Pampers and Always.

Pakistan

• Orchestrated and led the Ariel Restage initiative spanning seven mediums, resulting in reach to 4M consumers through direct marketing alone and a 150% lift in sales within one year.
• Strategized and launched an innovative loyalty campaign and associated copy, successfully achieving the top score for TV copy in the history of P&G Pakistan and increasing Top of Mind (TOM) to 96%.
• Produced compelling TV copy to encourage business growth in the midst of declining shares, resulting in capturing 10% share from competitors within 18 months; achieved the second-highest copy score in P&G Pakistan.

Pakistan

• Pioneered in direct marketing within rural cities via designing and piloting 4 different models to generate the highest ROI. The model was reapplied across other global markets and brands due to its success.
• Led creative development and execution of radio adverts launched across Pakistan for new product launch.

Master Of Science - Ms, Information Design And Strategy - Data Science And Analytics, 4.0

Bachelor Of Business Administration - Bba, Marketing