-Strategic Planning:-Develop and execute comprehensive marketing strategies for both B2C and B2B segments, aligning with overall business objectives.- Brand Management:-Cultivate and enhance the company's brand image in the food & beverage industry.-Ensure brand consistency across all marketing channels and communication materials.- Campaign Development:-Create and manage integrated marketing campaigns that resonate with the target audience.-Collaborate with cross-functional teams to develop compelling and impactful content for various platforms.- Digital Marketing:-Oversee digital marketing initiatives, including social media, email marketing, and online advertising, to increase brand visibility and engagement.-Monitor and analyse key performance indicators (KPIs) to optimize digital marketing campaigns.-B2B Relationship Management:-Collaborate with the sales team to create targeted marketing materials and campaigns to support B2B initiatives.- Product Launches:-Lead the planning and execution of product launches, ensuring effective go-to-market strategies.-Develop product positioning, messaging, and collateral to drive successful launches.- Analytics and Reporting:-Utilize data analytics tools to measure the success of marketing campaigns and provide regular reports to management.-Identify areas for improvement and implement optimizations based on data insights.- Budget Management:-Manage and optimize marketing budgets to maximize ROI.-Ensure cost-effective use of resources while maintaining high-quality marketing efforts.- Outsource agencies:-Manage ATL marketing and advertising agencies which includes designers, web developers, …etc and the BTL marketing and advertising agencies like billboards, flyers, …etc along the all companies of the group.- Exhibitions:-Manage and handle inside and outside country exhibitions from scratch, from documentation, design, giveaways, marketing, to the booth build and execution.

- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs. - Managed cross-functional teams: Collaborated with internal teams such as product development, sales, and marketing to ensure that all initiatives are aligned with the brand's overall strategy.- Drive product development: Collaborated with cross-functional teams to develop new products that meet consumer needs and align with the brand's identity.- Continually maintained and improved company's reputation and positive image in markets served.- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.

- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.- Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoringbudgets, and developing protocol.- Took leverage on building a well-built website to be the main revenue stream of the company which replaced some of the physical stores that lead to lowering high expenses on the company.- Briefed senior executives on monthly projections, product launches and other marketing plans.- Led a team of 6 employees to exceed sales targets by 33%.- Creating and managing product launches and promotions to drive sales and increase brand awareness.- Coordinating with retail partners to ensure brand consistency across all channels and drive sales.- Oversaw the company's brand assets, including logos, imagery, and messaging, to ensure consistency across all marketing channels.

- Increased website traffic by 50% through SEO optimization.- Developed & maintained relationships with key partners and influencers.- Managed social media and creating engaging content to drive customer engagement.- Planned & executed events, sponsorships, and activations to promote the brand.- Analysed & reported on marketing campaigns to measure effectiveness and ROI.- Developed & implemented email marketing campaigns to drive customer retention and repeat sales.- Conducted A/B testing to optimize marketing campaigns and improve performance.- Developed & executed influencer marketing campaigns to promote the brand and its products to target audiences.- Created & managed affiliate marketing programs to drive sales and increase brand exposure.- Monitored & analysed market trends and competitor activity to stay ahead of industry changes and identify new opportunities.

- Identified marketing needs by analyzing current strategies and market gaps.- Maximized advertising efforts by developing content for media relations, corporate communications and social media platforms like Google ads, Facebook ads and Instagram ads.- Reached out for American university coaches through email marketing.

- Moderated social media platforms and increased customer satisfaction by responding quickly to service interruptions, security issues, and technical problems.- Contributed successful marketing campaigns in increasing sales and traffic in the stores.- Contributed many successful ideas in opening their new branch in Cairo.