As a Marketing Assistant at Food Banks Mississauga, I utilize my expertise in marketing, journalism, and public relations to significantly impact our community’s food security initiatives.I create engaging digital content, including videos, photos, and blog posts, to enhance our online presence across various platforms. My responsibilities include capturing and editing video footage and photography, as well as analyzing data to refine our marketing strategy and improve decision-making.Working closely with experienced non-profit professionals, I help design, write, and produce marketing materials. This collaboration ensures our campaigns align with Food Banks Mississauga’s mission to promote access to healthy and appropriate food.My role requires exceptional organizational skills and the ability to manage multiple projects simultaneously, meeting tight deadlines while maintaining attention to detail. I also support other staff and participate in projects aligned with our annual operating plan.

In my role as Marketing Service Designer at Questrade Financial Group in 2023, I successfully leveraged service design principles to enhance the user experience on digital applications.This contribution was instrumental in the development of innovative wealth management solutions, significantly boosting user engagement.Furthermore, I engaged in collaborative efforts with cross-functional teams to refine and optimize services within a multi-billion-dollar portfolio.Our work was consistently aligned with the company's marketing and advocacy goals, ensuring a strategic and integrated approach to service improvement and customer engagement.

I played a pivotal role in shaping nationwide marketing campaigns, which included piecing together detailed project timelines, managing budgets, and liaising with external partners. In addition, I took part in creating eye-catching marketing assets and materials, ensuring our brand identity remained consistent and that we were communicating our key messages effectively. Using numbers and data from our marketing efforts, I monitored our campaign performances. Whenever something wasn't performing up to par, I jumped in, discovering ways to enhance its effectiveness. Regularly, I reported these insights to our management team and suggested new tactics based on data-driven findings. In the realm of social media and email marketing, I developed and launched successful strategies across multiple platforms. We saw a significant increase in audience engagement and a steady growth in our follower count. In fact, these campaigns generated millions of impressions, showcasing the substantial impact of our efforts. An exciting aspect of our work was the collaboration with a multitude of interesting brands. This included Amazing Race Canada, TD, Peace By Chocolate, Canada Summer Games, and more. These partnerships enriched our campaigns and contributed to the variety and reach of our marketing endeavours.

I carefully put together high-quality content based on the university's cutting-edge research studies. This material found its way into a wide array of marketing mediums, like email campaigns, social media posts, and printed collateral. In my role, I also helped coordinate and facilitate research events that attracted hundreds of attendees, thus contributing to our visibility and outreach. When it came to project management, I was hands-on from start to finish. I was involved in several projects from the initial research phase and creative brief development, to coordinating with both our internal team and outside partners to make sure everything was delivered on time.