(Eastern Tourism one of El Sharkawy Holding Group (Mercedes Benz Egypt (NATCO) – Skoda Elsharkawy - Xanadu Makadi Bay Hotel – Tia Heights Makadi Bay (5 Stars Hotels in Makadi Bay) - Eastern for Hotel Management)Led the creation, launch, and promotion of the " Eastern Tourism" brand to become a leading channel for all travel requirements and services for both corporate and individual travelers, We have managed to excel in designing tailor-made packages for domestic and outbound travelers. Worldwide hotel bookings, ticketing (domestic and international), visa and passport assistance, international cruise lines and railway reservations, travel insurance, sightseeing tours, local & international limousines, and car rental services are also included among our specialties. I have managed to position the brand as one of the most selected and trusted travel partners, ensuring efficient operations and optimal ROI. As part of my job scope, I'm responsible for the annual planning and budgeting, assigning projects and responsibilities to managers, supervisors, and employees, ensuring that the team is operating within the financial budget, and making sure that our financial goals are met.

I teach ‘’programming of e-tourism’’ subject to third, fourth and fifth grade students of the Master of E-Tourism.The topic covers how technology has changed the way of travel, the business models in online travel distribution, the type of online travel portals and the usage of each type,the role of GDS, OTAs, DMCs, bedbanks, and travel metasearch companies in travel distributions and how they work and differences between them, how to build & manage an online travel agency (OTA), how to improve an OTA from the perspective of improving user experience, product, and software.

• Analyzed current requirement and problems of the company, • Created a strategic plan to build an online platform for Asfar travel. • Evaluated success and risk factors involved in outsourcing the projects or structure new company for our technology requirements. • Building the master plan with business logic for Asfartrip OTA• Launched successfully well-known OTA asfartrip.com (B2C, B2B) with a full flight, hotels, Car, travel insurance modules with native mobile App (IOS & Android).• introduced Advanced optimized LCC search engine with the majority of LCC.• introduced Distribution channel (API out) for all products. • introduced NDC integration with the main carrier airlines. • introduced White label solution for 4 modules.• Initiated two key partnerships which resulted in 78% revenue growth.• 45% revenue growth resulted from advanced LCC search engine

• Setup the company structure and distributing the tasks to each department.• Created a company strategy and perform the strategy with all departments of the company.• Setup the branded services of Asfar yachts.• Setup the standard services level of Asfar yachts and enhancing the services level from time to time.• Created the vision of the Asfar yachts to be GCC 1st online platform along with native mobile apps (IOS & Android) for yachts charter.• Successfully launched "beta version", "version one" and "version two" of Asfar yachts with B2C, B2B, Corporate modules & Full ERP solution.• 213% revenue growth resulted from performing the strategy plan of 2018 and e-commerce platform. • Build a business partnership with the well-known entity, affiliates, government’s loyalty program as well as main business player• Setup the yacht management division and set the rules and regulations with multiple modules to fits the client’s requirements.• Expend the fleet size from (1 yacht) to (2 yachts and 2 boats) in 2 years. • Expend the berthing from 1 berth to 4 berths (3 of them in marina mall area)• Expend our appearance with Dubai marina pier 7 Kiosk (1 out 4) from Emaar• reduced the running cost by 13% by contracting directly with manufacturer/direct supplier of soft drinks and water. • reduce the chance for unrecorded/personal trips by 99%.

• Empowered staff members to contribute to continuous improvement, quality and growth of the company. • Identified and solved complex strategy problems to drive organizational goals. • Prepared and proofread reports detailing operations activities. • Assisted the operations manager with the planning of routine operations and special projects. • Maintained project quality with a hands-on management style. • Modified layouts and promotional techniques to drive sales. • Assisted with day-to-day operations of the facility, including scheduling.