Ahmed Matar Email and Phone Number

- Leading the product marketing, management, development and investment strategy of the Consumer Healthcare Portfolio across the rapidly growing Established Pharmaceutical business within Gulf & Emerging Markets Cluster. In addition to ensuring that the business maintains the right cadence of innovation and launches to maintain impressive growth trajectory.- Developing annual marketing plans and coordinating their successful implementation to grow and achieve both short- and long-term… Show more - Leading the product marketing, management, development and investment strategy of the Consumer Healthcare Portfolio across the rapidly growing Established Pharmaceutical business within Gulf & Emerging Markets Cluster. In addition to ensuring that the business maintains the right cadence of innovation and launches to maintain impressive growth trajectory.- Developing annual marketing plans and coordinating their successful implementation to grow and achieve both short- and long-term sales, profit and market share position for the Consumer Healthcare Portfolio.- Leading the strategic portfolio management through assessing the competitive standing of product portfolio, launching of the relevant NPI that bridges the gaps within the portfolio and comprehend the Consumer Healthcare portfolio offerings, upgrading necessities and opportunities, channel opportunities and discontinuation of existing non-strategic/ unprofitable products.- Performing sales and investments forecasting and budgeting: plan, update and track on monthly basis.- Utilizing monitoring data to feedback and propose strategic planning/tactics.- Orchestrating/managing the process to ensure execution of marketing plan within cross-functional teams: continuous interaction and regular checkpoints to review/discuss progress, proactively develop own network and identify new sources to gather information.- Ensuring activations and executional activities timelines are met and financial results are maximized. Show less

I'm responsible for leading the processes of portfolio management & optimization as well as the organic and geographical expansions of the brands and excel the planning and execution of all the marketing activities and initiatives.I'm also responsible for leading the management and development processes of the countries marketing teams across Middle East including Saudi Arabia, Egypt, Levant and Iran in addition to building regional high performing team of Marketing… Show more I'm responsible for leading the processes of portfolio management & optimization as well as the organic and geographical expansions of the brands and excel the planning and execution of all the marketing activities and initiatives.I'm also responsible for leading the management and development processes of the countries marketing teams across Middle East including Saudi Arabia, Egypt, Levant and Iran in addition to building regional high performing team of Marketing Associates.Additionally, I will develop a clear consumer skill set for the customer/consumer facing team members and lead the orientation & onboarding process of all commercial new joiners in relation to the created skill set. Show less

Including Egypt & Iran