Ahmed Medhat Email and Phone Number

Omnichannel Strategy: Define and implement omnichannel strategies based on portfolio mix and GTM archetyping.Campaign Localization: Adapt global campaign designs to reflect local business unit (BU) conditions.Tactical Planning: Standardize omnichannel planning, including automated channel approaches, content, and engagement.Customer-Centric Decisions: Ensure a customer-centric approach, balancing customer satisfaction with value addition to Sanofi.Collaboration: Work closely with BUs, Digital, Procurement, and other GTMC pillars to align priorities and deliver best-in-class support.Transformation Leadership: Lead local transformation initiatives to modernize ways of working within the BU.Campaign Execution: Manage the development and execution of omnichannel campaigns, ensuring smooth content adaptation and deployment.Expert Guidance: Act as the Rare Disease & CMB omnichannel expert, providing guidance on best practices and technicalities.Change Management: Drive the adoption of innovative practices to maximize business impact and efficiency.Performance Analysis: Collaborate with the I&A team to analyze campaign performance and optimize plans.Knowledge Transfer: Share insights and best practices with BU commercial and cross-functional teams to foster continuous improvement.Ways of Working: Team Collaboration: Foster partnerships and close collaboration between local cross-functional teams and GTMC pillars.Agile Operations: Operate in a lean and effective agile manner.Value Delivery: Continuously work with GBUs to deliver expected value and insights, prioritizing the needs of all businesses.

Leads and develops a team of Customer experience partners in order to meet both sales targets & customers experience objectives on yearly targets, Transformation KPIs and resources allocation for an assigned geography.Lead the responsible business operation framework of responsible squads and Customer Facing teams seeking new growth opportunities & works closely with other business management peers and cross functional team members to ensure an environment of high collaboration, transparency, trust and foster new way of working toward GTM strategies.

• Contribute to the development and validation of long-range planning and forecasting models.• Contribute to the development of positioning and key strategies for the brand by advising on current Product trends.• Participating in the annual brand marketing plan implement the marketing plans and key strategies.• Produce tactical business plan manage the marketing budget for assigned products and is responsible For the financial effectiveness of assigned products.• Preparing and managing the promotional cycle plan on a yearly basis and old business and promotional activities in accordance with compliance standards and internal policies and procedures.• Managing the launch of new products and line extensions when available.• Play an integral role in the cross-function brand team through the development of working relationships with clinical, medical, regulatory affairs, sales, business support, and financial departments.• Develop relationships with sales managers DSM's and MRs.• Evaluate the effectiveness of promotion and make recommendations for improvement within internal guidelines. prepare and train the field on product information.• Monitoring the field force activities.• Managing KOLs related activities.• Prepare tailored presentations for key activities.• Create focus groups for a new indications or new markets.• Execute the Advisory Board meetings to improve the brand.• Manage working relationships with promotion agencies and other service providers.• Assists associate product managers where applicable with knowledge of their assigned product.• Involve in organizing symposia and congresses.• Supporting sales force to achieve product objective and sales target.• Conducting quarterly meetings with the field force to handle market requests and problems.• Revise the promotional materials contents and consistency in line with the marketing plan.• Cooperate with supply chain to ensure product availability

• Contribute to the development and validation of long-range planning and forecasting models.• Contribute to the development of positioning and key strategies for the brand by advising on current Product trends.• Participating in the annual brand marketing plan implement the marketing plans and key strategies.• Produce tactical business plan manage the marketing budget for assigned products and is responsible For the financial effectiveness of assigned products.• Preparing and managing the promotional cycle plan on a yearly basis and old business and promotional activities in accordance with compliance standards and internal policies and procedures.• Managing the launch of new products and line extensions when available.• Play an integral role in the cross-function brand team through the development of working relationships with clinical, medical, regulatory affairs, sales, business support, and financial departments.• Develop relationships with sales managers DSM's and MRs.• Evaluate the effectiveness of promotion and make recommendations for improvement within internal guidelines. prepare and train the field on product information.• Monitoring the field force activities.• Managing KOLs related activities.• Prepare tailored presentations for key activities.• Create focus groups for a new indications or new markets.• Execute the Advisory Board meetings to improve the brand.• Manage working relationships with promotion agencies and other service providers.• Assists associate product managers where applicable with knowledge of their assigned product.• Involve in organizing symposia and congresses.• Supporting sales force to achieve product objective and sales target.• Conducting quarterly meetings with the field force to handle market requests and problems.• Revise the promotional materials contents and consistency in line with the marketing plan.• Cooperate with supply chain to ensure product availability.

In this position, I was primarily accountable for consistently, effectively:• Building the FRC concept among the HCPs in the assigned territory to ensure a successful launch.• Achieving or exceeding assigned territory sales targets, goals, and objectives• Building and cultivating strong and compliant customer relationships• Continuous update on the territory and key accounts/allocation of clients• Participation at key accounts events, organization of key accounts events.• Develops and/or adapts relevant product strategy and tactics in line with the Trade and Revenue Team and other functions in order to enlist and introduce our portfolio in key accounts.• Successfully achieve KPIs both qualitative and quantitative

In this position, I was primarily accountable for consistently, effectively:• Managing the OAD portfolio performance in assigned territory • Successfully Launch Rositor in a very dynamic and competitive market• Positive market share gain in line with the national market share ambition• Achieving or exceeding assigned territory sales targets, goals, and objectives• Building and cultivating strong and compliant customer relationships• Continuous update on the territory and key accounts/allocation of clients• Participation at key accounts events, organization of key accounts events.• Develops and/or adapts relevant product strategy and tactics in line with the Trade and Revenue Team and other functions in order to enlist and introduce our portfolio in key accounts.• Successfully achieve KPIs both qualitative and quantitative