- Consistently surpassed sales targets for three years: - Achieved $4.8M in 2021 (vs. $4.7M target). - Surpassed expectations in 2022 with $8M in sales (vs. $7.4M target). - Delivered outstanding results in 2023, securing $14.7M in sales (vs. $10.3M target).- Spearheaded market expansion in Africa, Middle East, and South Asia, capitalizing on trends and preferences.- Led sales initiatives with strategic planning across diverse markets.- Collaborated with other departments to tailor sales strategies to regional dynamics.- Implemented sales forecasting and demand planning processes to optimize inventory management.- Cultivated strong relationships with stakeholders to maximize market penetration.- Implemented innovative sales tactics and promotional campaigns to increase brand loyalty.- Monitored market trends to identify opportunities for product innovation and expansion.- Utilized data-driven insights to optimize sales performance and operational efficiency.- Represented the company at industry events to enhance brand visibility.- Developed sales and marketing strategies tailored to diverse landscapes.- Led negotiations for strategic partnerships and distribution agreements.- Collaborated internally to align pricing, packaging, and positioning strategies with market dynamics.- Contributed to cross-functional projects to support broader business objectives.- Conducted market research and competitor analysis to identify growth opportunities.

• Six months full-time developmental program in the Sales & Marketing department as a graduate trainee.• Assisting the commercial manager with sales operations, orders placement, analyzing sales data & generating reports. Better performance & order fulfillment rate (achieving target sale) despite the hardships faced.• Assisting with market penetration in the assigned African countries.• Assisting with items pricing by conducting in depth research of the market.• Analyzing distributor’s purchasing patterns to forecast SKUs volumes & values to assist the demand planner.• Creating marketing materials such as: sales catalogues and flyers for the distributors as well as attending commercial shootings.Responsible for handling Due Diligence & Compliance procedures on EPiC system with the distributors

In my final internship opportunity in Coca-Cola, I had the opportunity to work in the Marketing Research field. It was very interesting to see how the multi-national companies conduct their surveys to understand the market and its needs, then implement it in their campaigns. I attended field visits in several cities in Egypt to supervise how the surveys are being conducted. The people we visited were of very diverse and different social classes which help me better understand the differences between people's minds. By the end of the month, I was instructed to create a powerpoint presentation of all the visits I had and what are my insights about that. I provided my manager with the idea of implementing an incentive based system when conducting surveys as it takes a lot of time. My manager admired my idea and actually implemented my idea. I was given a month extension to witness the implementation.

During my time in this internship, I worked as a team member of the Sprite brand. I was responsible for calling different agencies and meeting up with them to work on the campaign at that time. I visited all kinds of marketing agencies and was present during meeting up to talk about all aspects of the marketing campaign starting from the creative agency to work on the idea and all the way to the media agency that was responsible for finding slots for the ad on different TV channels. This experience was very unique and exciting as it gave me a full view of all the marketing steps for a big multinational company like Coca-Cola.

My second internship was a very demanding one. I was part of the key accounts team that was responsible for sealing market deals. The deals included retailers, restaurants or cafes, hospitals and all similar entities. I was observing the contract negotiations and deals as they took place with all different customers. I was present in the factory for a couple of weeks to witness how the sales journey begin starting from the distribution truck taking the products then all the way to the customer. This experience helped get a better understanding of how the actual on field market works as well as developing my negotiation and communication skills.

It was my first internship as soon as I graduated from high school. I was part of a 12 people group that was introduced to the whole marketing department. We had managers come and give us overviews about their jobs and what to do. We were given tours to two of the Coca-Cola factories in Cairo. By the end of the internship we were divided into two groups that had to work on an imaginary marketing campaign and then we presented it to our managers. This opportunity was such an eye opener to life after graduating from high school. It helped give me teamwork and analytical skills and developed my sense of responsbility.