Performance Media Buyer
CurrentI drive measurable growth through data-driven advertising campaigns across multiple digital platforms.Key Responsibilities: • Campaign Management: Develop and manage prospecting and remarketing campaigns on Facebook, Instagram, TikTok, Snapchat, and Google Ads. • Budget Optimization: Strategically allocate budgets to maximize ROI and achieve performance goals. • Performance Monitoring: Track and optimize key metrics such as CPI, CPM, CTR, CPA, CR, and CAC. • Data Analysis: Analyze campaign performance to uncover insights, refine strategies, and identify new opportunities. • Reporting: Prepare concise performance reports and actionable recommendations for stakeholders. • Tool Utilization: Leverage tools like Google Tag Manager, Google Analytics, and Clarity for effective campaign tracking and optimization.