An astute and diligent senior Marketing professional offering 16 years of successful experience in FMCG. Expertise in Franchise Development, Brand Management, Sales Development, Product Management and Marketing. Distinguished by commended performance and proven results. Proven track record of excellence in implementing brand strategies; measuring and interpreting brand performance; instrumental in building brand focus in conjunction with operational requirements ensuring maximum brand visibility. History in achieving sales development objectives by contributing sales information and recommendations to strategic plans and reviews. Extended expertise in writing comprehensive brand marketing plans including complete situation and competitive analysis, tactical brand action plans, forecasts, pricing, promotional schemes and budgets. An effective communicator with exceptional analytical, negotiation and client relationship management skills with ability to relate to people at any level of business and management.