Ahmed Sayed Email & Phone Number

Saudi Arabia

Saudi Arabia

lead the development and execution of a strategic vision for the Aesthetics BU, market a portfolio of leading brands and best-in-class products for the medical aesthetics, current portfolio management and new product launch planning and execution, collaborate with a cross-functional team in the development of product launch strategy, including planning and task force leadership to ensure launch readiness. capitalize on opportunities that create commercial success. responsible for every step within the physician facing marketing process including HCP training, initiating a campaign and helping to create business building pull-thru strategies and tactics

Saudi Arabia

• Develops , execute Marketing Plans and programs , both short and long term , revitalizing the assigned brands , ensuring profit maximization while maintain market leadership .• Launch plan and market preparation strategy (pre-Launch ) in raising awareness on unmet medical needs in close collaboration with Medical ,Market access and regulatory .• Ensure cross functional effective collaboration with other departments including Medical, Finance, Market Access, Multichannel communication, Sales teams & leaders, Customer service as well as Regional & Global Marketing team within company ethical framework .• Carry out Market research and develop a clear orientation for the right market attributes .• Conduct marketing survey on current and new product concepts .• Market analysis for estimating future trends for allocated products .• Competitors and customer insights analysis .• Creating and managing marketing campaigns & promotional collaterals to establish & maintain product branding and presenting campaign performance reports .• Creating loyalty and driving revenue from existing customers by developing contact strategies across multiple segments and all customer touch points .• Execute the approved campaign for products, projects and marketing activities.• Ensure the implantation of planned activities and delivering of marketing message and define the right KPIs for performance monitoring.• Budget Management and controlling .• Analysis of sales forecasting and relevant financial reports on product sales • Develop and conduct Medico-Marketing training materials for field force .

01/2013 – Present TERRITORY MANAGER, Governmental SectorOphthalmology Business Unit, Allergan, RiyadhInterpreting and integrating corporate goals into local plans. Developing and implementing strategic marketing plans in line with overall vision that achieve significant account growth and market share by engaging with Key Opinion Leaders, delivering targeted client communications via RTD and AVA. Leading MOH affairs, tender submission and instalment management. Identifying market opportunities to drive new business.- Successfully enlisted 14 items in MOH with the value of 000,000 $ in 2014- Achieved 22% growth in Tender Business with a total achievement of 138% above budget- Substantially grew the MOH tender for Lumigan medication by 400%. o Tailored marketing communications to suit the customer, ran DGM amongst medical suppliers in the territory to enhance the message- Used KOL recommendations to resolve a safety issue and improve the product- Through KOL management and planning, ensured that the Ganfort product was used in the King Khaled Eye Specialists Hospital (KKESH)- Enhanced market share at KKESH, reducing competitor effectiveness by adapting the concept of ‘lower is the better’

01/2012 – 12/2012 TERRITORY MANAGER, Glaucoma Line, Private SectorAllergan, RiyadhLed sales and promotion of Glaucoma line products for private sector clients in the central area with a primary focus on driving market share. Also supported the launch of Optive- Influenced change of Brimonidine 0.2 to Alphagan P in MOH formularyo Engaged with KOLs to influence the MOH subcommittee; provided KOLs with strong data to differentiate the product in terms of efficacy, safety and tolerability for change and offered samples- Increased Ganfort’s unit market share from 1.09 to 2.15 with a growth of 108% in one year

Riyadh-Jeddah

03/2011 – 12/2011 MEDICAL REPRESENTATIVE, Iron deficiency UnitBiopharma-MEA, Riyadh-JeddahManaged sales and marketing activities across the Central and Western regions for the CosmoFer product- Enlisted CosmoFer at Kingdom Hospital Riyadh, Fakih Hospital Jeddah, and the Saudi German Hospital Jeddah- Led expiry management at Riyadh Care Hospital

Cairo, Egypt

Represented the company’s product portfolio from the Diabetes Business Unit, Respiratory Business Unit for the Maadi and Helwan areas- Enlisted Avandia in Maadi Military Hospital, and Arab Manufacturing Organization Hospitals- Supported the launch of Avamys, one of the most successful inhaler corticosteroids

Master Of Business Administration (M.B.A.), Marketing/Marketing Management, General

Education record

BSc (Hons); Pharmaceutical Sciences & Industrial Pharmacy (2008), CGPA (3.59) 85.9% Misr University of Science and Technology, Cairo Egypt