• Devising and implementing marketing and distribution strategies for features anddocumentaries• Setting up sales and distribution deals for films on different platforms• Programming of theatrical releases in Zawya and other screens• Expanding the theatrical release strategy towards mainstream cinemas• Handling the sales and distribution of Misr International Films’ catalog• Maintaining and managing clients• Overseeing finances and the accounting for films and the company

• Handling a portfolio of accountsRunning the theatrical release of films in Egypt, Lebanon and the GCC including the awardwinning Warda, Factory Girl and Harag W’ Marag• Releasing the film Warda through a media blackout, interactive social media, on ground activations and conventional advertising• Creating a media frenzy around Factory Girl with local TV appearances, over 100 printed stories, 300 online stories, and magazine covers• Heading the PR, online presence and marketing for local distributors of films by Universal, Paramount, Warner Bros, Disney, Fox, Sony, and their subsidiaries• Devising and implementing integrated marketing strategies under constrained budgets• Creating social media strategies and monitoring online presence• Running festivals presence including logistics, marketing and publicity• Conducting market research through test screenings and focus groups• Managing content of websites, press kits, press releases, and other marketing material• Developing alternative methods of marketing to cater to the special nature of projects • Representing company and clients in DIFF• Managing and organising events including test screenings, premieres and press conferences• Budgeting projects and finalising expenses• Conceptualising and running photo shoots• Preparing proposals and approaching potential sponsors• Approaching and pitching prospective clients• Writing project reports and case studies during progress and following termination• Coordinating between the different to ensure the seamless flow of work• Conceptualising visual identities and branding for projects to fit Egyptian and international markets• Submitting films for festival and award consideration• Drafting and editing press releases

• Presenting a show about the film experience, El Mokhreg 3ayez Keda, broadcasted on TV and online • Researching and writing informative and entertaining content for the episodes• Planning the season and the episodes themes monthly• Establishing and launching DiSalata as a major online presenceEl Mokhreg 3ayez Keda Channel: youtube.com/channel/UCDTYuL-JGE7IuEghvYqMr9A/

• Prepared and taught weekly classes for CS and Management students• Assisted TAs in labs and classes• Provided one-on-one office hour sessions for students• Graded exams, quizzes and assignments

• Launched and implemented a project aimed at enhancing Egyptian education• Lead a team of 8 members• Developed a brand and full marketing plan for the project• Created job descriptions and conducted performance appraisals• Facilitated sales trainings and learning events• Documented all processes for an internal archive• Developed templates to facilitate the internal processes of the function• Set an accountability and reward system• Introduced an online tracking system to follow up on the tasks of the project• Conducted primary and secondary research to identify social and economical problems

• Approached potential financial and learning partners• Reviewed sellable products and devised proposals• Marketing the project for university student participants

• Rotated on Performance Improvement & GTS departments• Assisted in designing and implementing an attendance system• Researched different software engineering methodologies• Hardware, software and network preparation and maintenance