• Leading the company business' with the top client and key players in Egypt.• Spearheaded business operations, achieving financial targets for the retail channel through strategic enhancement of distributor capabilities.• Formulated and executed distribution strategies that aligned with overarching company objectives, while proactively monitoring market trends for competitive advantage.• Collaborated with executive leadership, sales, marketing, and procurement teams to ensure distribution plans were harmonized with product availability and market demands, enhancing delivery efficiency.• Conducted successful negotiations with distributors and partners by employing advanced Value Selling techniques, fostering mutually beneficial relationships and bolstering sales through distributors.• Monitored financial performance of channels to ensure strategic alignment and sustainability, establishing a robust network of committed partners.• Led initiatives to continuously monitor and improve distribution operations by adhering to performance indicators and regulatory standards.

• Spearheaded Sika Business initiatives across key projects including ( Ismailia tunnels and Admin Capital,NCT, NCIC, Gharb El Shrouk, El Galala Resort, Barnis Airport, BOO wind Farm and other projects)• Surpassed sales targets for diverse market sectors through direct sales and distributor partnerships, showcasing exceptional sales acumen and distributor network optimization.• Enhanced distributor business support by strategically redirecting sales of varying project scales, ensuring efficient supply chain management and distributor engagement.• Developed tailored method statements for each application, considering site-specific needs, applicator tools, and consultant recommendations, thereby optimizing application processes and technical compliance.• Conducted comprehensive quarterly and annual sales analyses and forecasting, leveraging market insights to inform strategic planning and drive sustained business growth.

• Delivered professional technical support for area projects, enhancing product application understanding among site engineers and technicians.• Spearheaded site visits to demonstrate Sika product applications, optimizing material usage and application techniques.• Coordinated product submissions to consultants and project technical offices, facilitating product approval and integration.• Led strategic meetings with consultants and contractors to propose technical solutions for critical issues, strengthening client relationships.• Achieved sales targets for the Red Sea area across all target markets through direct sales and distribution channels, demonstrating exceptional sales acumen.• Formulated and executed a business plan that increased market share in the Red Sea area, leveraging sales analysis, market needs, and competition analysis.• Managed product pricing strategies to remain competitive, ensuring profitability and market positioning.• Conducted quarterly and annual sales analysis and forecasting, aligning sales strategies with market trends.• Facilitated technical training and workshops for distributor salesmen, enhancing their knowledge and sales capabilities regarding Sika products.• Directed the distribution business by integrating specialized applicators and redirecting project sales to be supplied by distributors, optimizing distribution efficiency.• Expanded product range in distributor's inventory based on market analysis, ensuring product availability and variety.• Led a team of 12 distributor employees, fostering teamwork and driving sales performance.• Established sub-distributors to enhance street product sales, expanding market reach.• Launched new product sales from inception through distribution channels, showcasing product introduction and market penetration skills.

• Designed various marketing materials including distributor signs, product packaging, catalogs, and flyers for Sika Egypt.• Organized and managed seminars, workshops, and exhibitions to promote Sika Egypt's products and services.• Developed and managed the Sika Egypt website and software catalog to enhance online presence and user experience.

 Graphic Designer, Web Developer.