As the Director of Product Design at Classera, I lead a dynamic team of design professionals dedicated to shaping the future of education technology. My role involves driving user-centric design strategies to enhance the learning experience for millions of users worldwide.My Role:● Building World-Class UX Teams: Nurturing and expanding a world-class UX team by identifying top talent, fostering a collaborative culture, and providing mentorship to empower team members in achieving their full potential.● Crafting a Design Philosophy: Developing and instilling a design philosophy that blends creativity with functionality, ensuring our products not only meet but exceed user expectations. This philosophy serves as the guiding principle for our team's design decisions.● Overseeing End-to-End Design Processes: Guiding the team in overseeing end-to-end product design processes, from ideation to implementation, ensuring every design decision aligns with business goals and user needs.● Establishing a Robust Design System: Implementing a robust design system that fosters consistency and efficiency in design practices across the organization. This system acts as the foundation for delivering cohesive and seamless user experiences.● Cross-Functional Collaboration: Collaborating closely with development, marketing, and other key stakeholders to ensure a cohesive and integrated approach to product design. This collaborative effort ensures that design not only aligns with user needs but also complements the broader organizational strategy.

My Role:● Leading the product and user experience for Brimore, a social commerce platform.● Developing and executing the product roadmap and strategy based on user and market insights.● Establishing the UX practice from scratch to align with the product requirements.● Defining and tracking product KPIs to measure success and drive continuous improvement.● Defining UX KPIs and implementing effective touch points to enhance user satisfaction.● Designing and implementing e-commerce features and funnels to optimize the shopping experience.● Developing fintech features and funnels to facilitate secure and efficient financial transactions.● Creating the "Brimore Digital Assistant" to streamline app functionality and improve overall company processes.● Contributing to the initiation of Brimore Blue, a program tailored for larger ticket size users.● Building a cohesive technology clan to foster collaboration between product, UX, and development teams.● Acting as a bridge between business stakeholders and technology teams to ensure alignment and effective communication.Launched Products:● Brimore App for Traders: Developed and launched an intuitive and user-friendly mobile application specifically designed for traders, enabling them to easily access and utilize Brimore's services.● Internal Systems: Implemented robust internal systems for sales, warehousing, financing, and marketing, streamlining operations and enhancing efficiency across various departments within the organization.● Brimore Micro Financing Services: Introduced micro financing services, providing convenient and accessible financial solutions to empower traders and facilitate their growth.Together, these responsibilities have allowed me to drive product success, enhance the user experience, and bridge the gap between business goals and technology implementation at Brimore.

My Role:● Successfully secured a separate fund directly from the chairman to revitalize and reshape the company's vision, resulting in the establishment of "Naqla Technologies" as a distinct vertical. This strategic move enabled us to offer tech-driven solutions and transform into an Uber-like company within the trucking industry.● As the CPO and the GM of Naqla Technologies, led a cultural transformation, fostering a tech-driven, inclusive, and empowering work environment that encouraged freedom of expression and equality.● Expanded the tech team, establishing an AI team dedicated to dynamic pricing, fostering market growth, and optimizing opportunities matching.● Strengthened research capabilities within the marketing and UX teams to gain deeper user insights and obtain valuable market intelligence.● Introduced a next-generation app for end clients, providing an enhanced trucking request experience and improved supply chain visibility through accurate tracking.● Spearheaded the implementation of robust fintech funnels, enabling the development of a dedicated wallet system for secure and seamless financial transactions.Launched Products: ● Request App: User-friendly application for B2B and B2C users to request trucking services and manage logistics.● Trucker App V2: Comprehensive platform for truckers, providing job opportunities, schedule management, and improved client and dispatcher communication.● Dispatchers App V2: Empowers on-ground agents to efficiently coordinate and manage truck dispatching for smooth operations and timely deliveries.● AI-Based Dynamic Pricing Training Model: Cutting-edge pricing model utilizing AI to optimize strategies for profitability and competitiveness.● Internal ERP System: Advanced solution streamlining operations and enhancing customer management through seamless communication.● Digital Invoicing System: Automates invoice generation, payment management, and financial record-keeping for internal financial teams.

My Role:● Leading product and user experience at Naqla, a trucking company.● As an early founding team member, contributed to the development of a well-packaged idea for fundraising, managing branding, and shaping the tech-based and future growth vision alongside founder Sherif Mohsin.● Developing and executing the product roadmap and strategy based on user and market insights.● Establishing a UX practice aligned with product requirements.● Building naqla's design system.● Defining and tracking product KPIs to measure success and drive continuous improvement.● Defining UX KPIs and implementing effective touchpoints to enhance user satisfaction.Designing and implementing trucking features and funnels to optimize the truck request experience.● Developing fintech features and funnels to facilitate secure and efficient financial transactions.● Creating the "Client - Trucker apps" to streamline functionality and improve overall company processes.● Building a cohesive technology clan to foster collaboration between product, UX, and development teams.● Acting as a bridge between business stakeholders and technology teams for alignment and effective communication.Launched Products:● Naqla Branding: Developed a cohesive and impactful brand identity.● Company Corporate Website: Launched a user-friendly and informative website.● Naqla Design System: Established a design system for product consistency.● Trucker App V1: Released the initial version of the Trucker App for job opportunities and communication.● Dispatcher App V1: Created the first version of the Dispatcher App for efficient truck dispatching.● Internal Dashboard and Reporting System: Implemented an insightful system for decision-making and operational efficiency.

My Role:● Led the UX and design efforts at Iqraaly, an audible like app for arabic audio books.● Building iqraaly design system.● Developed and executed the product roadmap and strategy based on extensive user research and market insights within the Arabic-speaking audience.● Established the UX practice from the ground up, ensuring it catered specifically to the needs and preferences of our target audience.● Defined and tracked product KPIs to measure success, improve user engagement, and enhance the overall user experience.● Collaborated closely with the product and development teams to bridge the gap between business objectives and technology implementation.● Redesigned User Interface: Led the redesign of the app's user interface, to create a visually appealing and culturally relevant experience that resonates with our target audience.● Worked on Accessibility Enhancements that made significant accessibility improvements to ensure the app is usable and enjoyable for individuals with visual impairments, enabling the blind and visually impaired community to easily navigate and engage with the content.● Improved App Ratings and Customer Satisfaction, by UX optimizations and addressing user feedback, significantly raised the overall app rating across different app stores & increased overall customer satisfaction, resulting in a positive and enjoyable user experience.● designed an Offline Listening Feature allowing users to download their Arabic audio books and enjoy them without an internet connection.Launched Products:● Iqraaly Mobile App: Designed and launched a user-friendly mobile application, offering a vast library of high-quality Arabic audio books.● Enhanced Recommendation Engine: Implemented an advanced recommendation engine specifically designed for Arabic audio content, leveraging machine learning algorithms to personalize recommendations and provide users with a curated and tailored listening experience.

My Role:● Building UX team from scratch and the UX practice.● Led UX and design efforts, ensuring a seamless and engaging user experience for Brimore, a social commerce platform.● building Brimore's design system.● Developed and executed product strategies based on user insights and market research.● Established UX best practices, aligning them with the specific needs of our target audience.● Tracked KPIs to measure success and continuously improve user engagement and satisfaction.● Collaborated closely with cross-functional teams to bridge the gap between business objectives and technology implementation.Launched Products:● Brimore App for Traders (closed beta): Designed and launched a user-friendly mobile app for limited number of Brimore's traders, providing easy access to Brimore's services and enhancing their overall experience giving valuable insights to better understand the userbase and enhance our process and servicess.● Internal Systems: Implemented robust systems for sales, warehousing, financing, and marketing, streamlining operations and improving efficiency across departments.

My role● Head of UX for the North America segment at ITWorx, overseeing the UX and design team.● Led the design efforts for key clients such as UTC, OTIS, Pratt & Whitney, Reliance Canada, American University in Cairo (AUC) and different gulf governments.● Collaborated closely with clients to understand their specific requirements and translate them into exceptional user experiences.● Managed and guided the UX and design team to ensure the successful execution of projects and the delivery of high-quality solutions.● Ied design work on an OKR (Objectives and Key Results) product for Gulf governments. In this role, I led the UX and design efforts to create a solution that would enable governments in the Gulf region to effectively track and manage their objectives and key results.Delivered Products:● UTC Design System Adaptation for Apps: Ensured consistency and a seamless user experience across various digital products within UTC.● UTC Benefits App: Created an employee benefits app with interactive maps showcasing office locations and available benefits worldwide.● Reliance CRM for Contractors and Partners: Implemented a streamlined CRM system, integrating a chatbot feature for enhanced efficiency and collaboration.● Pratt & Whitney Augmented Reality Projects: Led the UX and design efforts for two AR projects, improving efficiency in navigation and engine assembly.● AUC Student Portal: Designed and delivered a platform supporting students' academic journey, including course registration, grades, and schedules.● On-Track: Led the product design of the OKR solution, promoting transparency and performance management for Gulf governments.● OTIS VR Project for Elevator Interior Design: Collaborated on a VR project to refine the interior design of elevators, ensuring a seamless user experience.● Architecture Design and Planning App for OTIS: Developed an app facilitating design and planning in architectural projects, streamlining workflow and integration.

My Role:● Led the UX design efforts as a Principal UX Designer for the telecom segment at ITWorx, a leading technology solutions provider.● Played a key role in enhancing the UX practice at ITWorx by updating it with the latest industry knowledge and best practices.● Led workshops and training sessions to educate team members on UX principles, methodologies, and techniques.● Provided guidance and mentorship to junior, and senior designers, fostering a culture of innovation and continuous improvement within the UX team.● Worked closely with development teams to ensure the successful implementation of designs and maintain design integrity throughout the development process.● Played a pivotal role in leading the design of the Huawei Telecom app "My We" for the Egyptian telecom company "We".● Huawei chose our app to serve as their primary UX solution across all African telecom companies.● Oversaw the end-to-end design process, ensuring the app's user experience aligned with Huawei Telecom's vision and goals.● Led extensive user research and usability testing to understand the needs and preferences of African telecom customers, incorporating their insights into the app's design.● Collaborated closely with cross-functional teams, including project managers, developers, and "We" stakeholders, to define and implement the app's features and functionalities.● Created wireframes, prototypes, and visual designs to effectively communicate the app's interface and interactions, ensuring a seamless user experience.● Iterated on the design based on user feedback, usability testing results, and stakeholder requirements, continuously improving the app's usability and engagement.Launched Products:● My We App: Successfully launched the My We app, designed specifically "WE" Telecom. The app offers a user-friendly interface and a wide range of features, providing customers with convenient access to telecom services, account management, and personalized experiences.

My Role:● Served as the UX Team Lead/Principal UX Designer at Victory Link, a leading technology company.● Driving the UX strategy, setting design standards, and ensuring consistent user experiences across products.● Collaborated closely with cross-functional teams, including product managers, developers, and stakeholders, to align business goals with user needs and preferences.● Provided mentorship and guidance to the UX team, fostering professional growth and promoting a culture of excellence.Providing UX design expertise and strategic guidance for the Long Live Egypt Fund projects. ● I worked closely with the project teams to create user-centered designs that aligned with the overall objectives of the Fund.Delivered Products:● Design System for Victory Link Products:Led the development and implementation of a comprehensive design system for Victory Link's suite of products.● Fy El Malaab Sports App: a sports app focused on soccer matches. Collaborating closely with stakeholders and the development team, I designed an engaging and user-friendly interface that provided real-time match transcripts and updates. Users could easily track live scores, player statistics, and match highlights, enhancing their overall soccer viewing experience.● Wakty Fin-Tech App: a cutting-edge fin-tech app, this application enabled instant money transfers and online payments, providing users with a secure and convenient financial solution. I worked closely with the product team to design an intuitive and efficient user interface, ensuring smooth transactions and a seamless digital banking experience.

My Role:Held the position of Sr. UX Designer/Creative Branding Designer at Indego Media, a leading digital agency.Collaborated closely with cross-functional teams to create compelling user experiences and deliver effective branding solutions.Leveraged my expertise in UX design and creative branding to drive innovation and excellence in all projects.Designed engaging and impactful experiences for various high-profile clients.Delivered Projects:● Mercedes: Developed social media campaigns and UX solutions to enhance the online presence of Mercedes, a renowned automotive brand. This involved creating visually appealing and interactive content that resonated with the target audience and reflected the brand's values.● Audi: Led the design and branding efforts for marketing campaigns of Audi, another prominent automobile manufacturer. Implemented UX strategies and creative design elements to create a seamless user journey and enhance brand recognition.● Almokhtabar: Worked on UX solutions and marketing campaigns for Almokhtabar, a leading healthcare provider. Collaborated with the team to design intuitive user interfaces and impactful marketing materials that effectively communicated the brand's services and value proposition.● Colgate: Developed creative branding solutions for Colgate, a well-known oral care brand. Created visually appealing graphics and marketing collateral that captured the essence of the brand and resonated with the target audience.● Nestle: Collaborated on UX solutions and marketing campaigns for Nestle, a global food and beverage company. Designed user-friendly interfaces and engaging content to promote Nestle's products and drive customer engagement.● Hyde Park: Led the design and branding initiatives for Hyde Park, a prestigious real estate development project. Created visually stunning marketing materials, including brochures and websites, to showcase the unique features and lifestyle offerings of Hyde Park.