Ahmed H. Abdullah, Mba Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

Amman, Jordan

Amman Governorate, Jordan

Strategic Brand Management:o Develop and manage execution of the MENA central marketing budget for Neurology therapy areaso Development of strategic brand plans and brand kitso Execution of regional marketing activities and eventso Maintaining a strong network of regional and global therapy area medical experts and KOL’so Develop the MENA Neurology pipeline in line with MENA Marketing Strategyo Execute successful new launches (on time and on budget)o Assure performance of strategic productsPipeline/Portfolio Planning & New Launches: To drive implementation of new productdevelopment process within the therapy area and execute and oversee pre & post launch activities driving best-in-class launches:o Product ideationo Overall ownership of products within the therapy area throughout the stages of product development to launch o Product lifecycle management o Delivery of quarterly therapy area pipeline/portfolio business reviewso Oversee the marketing deliverables of the market access activities managed by the MENA Market Access team aiming at assuring timely launches and reimbursement in the marketso Co-ownership of launch performance with territorial teams that continues up-till 3 years postlaunch; and into full product life cycle for strategic productsFunctional Leadership:o Therapy area leadership providing expertise and guidance on strategy to territorial commercial teams operating on products within the therapy areao Providing expert input to senior leadership and leading commercial workstreams on relevant projects/deliberations and advising other departments and group divisionso Lead or co-lead special projects within the central marketing team

Amman Governorate, Jordan

Managing Sandoz portfolio in Levant area (Jordan, Palestine, Iraq & Syria), based in Amman-Jordano Main therapeutic areas are Cardiovascular, Anti-Infective, GI, Oncology & Biosimilarso Crafting & presenting Brand plans for different productso Driving the area growth through enhancing the product portfolio and submitting launching plans for new launcheso Promotion Grid optimization to improve the market penetrationo Participating in forecasting & budgeting exercise to ensure getting healthy P&L sheetso Managing the Promotional Mix Elements and aligning promotional activities and A&P expenditure with the total brand strategyo Arranging Large and small-scale promotional activities (RTD's, Speaker engagement programs, Standalones, Site visits,...)o KOL's management in coordination with sales and medical teamso Supporting other Gulf & Levant marketing team with medico-marketing data related to Curam as part of center of excellence projecto Supporting the sales force with the needed medico-marketing knowledgeo Providing different promotional materials that satisfy the market's needso Champion of Integrity & Compliance

Jordan

Managing 4 major lines: Oncology (Celgene, Jazz & Acino portfolio) and Neurology (Multiple Sclerosis, Biogen portfolio), CardioMetabolic, and Rheumatology lineso Managing 2 sales teams of 7 diverse memberso Supporting team’s coaching and development according to the needs of each employee through: coaching visits, appraisals and one to one meetings with focusing on sales results and selling skills along with product, territory and competitors knowledgeo Motivating the sales team through understanding their needs and modify managerial approach to maximize performanceo Participating in the management of Promotional Mix Elements and aligning promotional activities with the total brand strategyo Ensuring that each member is fully aware with different Biologix / Algorithm SOP’so Supporting the team in implementing selling skills models and marketing planso Providing timely and accurate market intelligence datao Aligning teams efforts with KPI’so Participating in recruitment processo Participating in forecasting and budgeting exerciseso Following up with the distributer

Riyadh, Ksa

- Promoting the products of Multiple Sclerosis (MS, Biogen portfolio) line (Avonex and Tysabri) in Al Riyadh and central area of KSA.• Avonex (IM Interferon beta 1a) is a Disease Modifying Drug (DMD) used to treat Relapsing types of MS• Tysabri (IV Natalizumab) is Monoclonal Antibody used to treat Relapsing types of MS- Managing my position’s roles through: • Following up major institutional hospitals in Al Riyadh and central areas of KSA• Promoting non-registered pharmaceutical product• Promoting established and registered pharmaceutical product• Enlisting Avonex and Tysabri in the formulary of institutional hospitals• Proposing a launching plan for new pharmaceutical product• Proposing a yearly marketing plan for each product• Coordinating Audio Visual Activities and customers' group meetings• Submitting annual sales forecasting per account per product• Undergoing the exercise of estimated closing per account per product• Reporting market activities on a daily, weekly and monthly basis• Conducting a business review presentation on a monthly basis

Amman, Jordan

- Augmentin, Zantac and Zyrtec line- Managing my position's roles through:• Promoting established pharmaceutical products• Coordinating Audio Visual Activities for customers• Reporting market activities on a daily basis• Conducting a sales analysis presentation on a monthly and yearly basis• Submitting annual sales forecast exercises per area per product

Master Of Business Administration (M.B.A.), Marketing, Gpa 89.1

Bachelor, Pharmacy, Excellent Degree