- Develop and implement all advanced digital marketing campaigns: Search Engine Marketing (SEM)/Search Engine Optimization (SEO), Email Marketing,- Build and maintain social media presence.- Measure the overall ROI and KPIs of all digital marketing campaigns.- Identify current marketing trends and insights.- Optimize the costs and campaign performance based on these insights.- Develop creative digital marketing growth strategies.- Plan, execute and measure conversion tests to create strategic planning accordingly.

- Create social media strategy & oversee all company social media accounts management.- Develop engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages.- Coordinate social media messaging with brand managers, and quarterly or seasonal company goals.- Manage social media team members, including copywriters and other content creators, by overseeing their work and offering guidance or direction.- Audit and analyze social media presences, including digital advertising costs and returns.- Analyze social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.- Work with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages.- Monitor and develop reports on competitor activity within social media spaces.

I was responsible for daily posts/ tweets to all applicable social media outlets. Other duties include coordinating the marketing calendar with online activity, tracking social media influence measurements, partnering with other departments to ensure proper online messaging and preparing reports to update internal staff on usage statistics.

I started the work with 'Unusual Egypt' as a producer for the content of their website; it was an online tourist guide which consists of more than 1000 tourist and archaeological sites in Egypt.• Create a plan to the website content.• Research for the references & resources.• Distribute the tasks to 6 members of the team.• Revise the topics of the members before publishing.• Upload all the materials (Text, Photos, Videos ...etc).