- Plan marketing and branding objectives.- Expand product solutions and offerings.- Overall marketing strategy and execution of plans for the existing products.- Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.- Identifies marketing opportunities by identifying consumer requirements, defining market, competitor's share, and competitor's strengths and weaknesses, forecasting projected business and establishing targeted market share

-Develop marketing strategy to identifying market trends, commercial opportunities and product potential.-Build a market intelligence data base by carrying out analysis, interpretation and use of market research and information gathered from a variety of external and internal sources -Lead the development of strategic planning for new and existing products, determining the positioning, pricing, distribution and promotion of products.

- Manage Social Media marketing campaigns and day-to-day activities and Compile report for management showing results (ROI).- Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results

Marketing planning:  Conducting various types of analysis to reach reflective findings for the planning purposes.Branding: Implementing branding projects of enhancing display methods and creative tools of B.tech visuals to reinforce and rebuild brand equity. Implementing in store and outdoor branding to reach a certain level of perception and awareness. Marketing Communication: Executing needed advertising material both ATL and BTL to get the planned results. Identify Branches problems all over Egypt and provide marketing solutions. Managing re-launching festivals of branches all over Egypt.