Responsible for supporting CFYE’s Implementing Partners from Sudan as well as the Scalable Employment Model (SEM) Challenge Call, and closely collaborating with Technical Assistance, Strategy & Impact, and Learning & Innovation teams to support cross-cutting learning initiatives.Sudan Country Lead | Scalable Employment Model Call Lead:- Lead the development and execution of annual strategy and delivery action plans; lead operations and management of portfolios- Reporting, Monitoring, Evaluation, & Learning (MEL) support Implementing Partners to monitor, evaluate and optimize projects’ impact- Through portfolio-level and cross-country analysis, working with Results, Data & Impact Measurement unit, draw insights, emerging trends, and identify areas of potential learnings at country and fund level- Support Implementing Partners to identify learning opportunities and produce and present knowledge and communications material- Identify common pain points in the employment ecosystem, and work with the delivery team to design system-level interventions- Thought leadership and knowledge-sharing through participation in calls and conferences or events to exchange programme learningsTechnical Assistance Manager | TA, Learning & Innovation:- Support overall development, operationalization, and refinement of CFYE’s Learning & Innovation Agenda- Actively supporting and engaging with the wider team in translating CFYE’s learning agenda into a strategic learning framework, pursuing tactical learning opportunities via effective realization of strategic programme goals and objectives- Support in identifying areas at Fund level where TA investment can lead to outcomes' enhancement; including learning and innovation partnerships and enhanced private sector engagement- Identify opportunities for external partnerships, learning and research collaborations, cross-country engagements as well as platforms for dissemination of insights generated from delivery

As the Sudan Country Lead for the CFYE, I am the primary point of contact for the Fund for Implementing Partners in the due diligence, contracting and inception phase of the selected projects. I assist IPs with being compliant with the Fund’s delivery guidelines. This includes monitoring progress of the Implementing Partners’ deliverables, and supporting Implementing Partners with technical and financial reporting, providing strategic guidance, assessing and mobilizing technical assistance, and any other needs that may arise.

Consultancy assignment for the Challenge Fund for Youth Employment (CFYE), in the capacity of Private Sector Development and Outreach Consultant.The aim of the Challenge Fund for Youth Employment (CFYE) is to improve economic prospects - via decent work and income - for up to 200,000 young men and women in the Middle East, North Africa and Horn of Africa. In particular, the Fund will focus on opportunities for young women.My role is to engage with board and executive level stakeholders in both large established companies and high potential and growing SMEs with innovative business models (including the digital space) to reach these private sector entities, including business associations, network organisations and local private equity funders in order to lead and contribute to the identification, establishment and management of the pipeline of potential applicants for the fund and pivotal stakeholders. Other core objectives include partnership development, support with concept development and ensuring the successful application of high quality prospects.

- Establish AMD Research as a reliable research provider; delivering high quality, ethical and reliable research, data analytics, market intelligence and consulting services across multiple sectors in Sudan- Lead AMD Research in championing our mission to derive business value from data and actionable insights- Overlook AMD Research’s activities in addressing clients’ objectives; addressing clients’ opportunity awareness to enable better decision-making and stimulate business growth- Drive AMD Research’s vision to avail rich data and insights with the ultimate aim of delivering economic prosperity to Sudanese communities

- Build AMD Marketing into a leading marketing strategy services provider in Sudan through providing high quality consulting, retainer and project-based services for multiple sectors; with focus on Brand Development, Customer Planning, Product/Service Innovation and Digital Marketing- Formulate customized and contextual marketing strategy frameworks as per clients’ requirements and objectives and monitor effective implementation- Develop capable teams and continuously optimize internal talents whilst encouraging individuality and harnessing creative abilities- Ensure that AMD Marketing is progressively contributing to Sudan’s development through sharing knowledge and education around aspects of innovation, as well as prioritize the advocacy of the importance of open-innovation and value co-creation as important elements for the future of Sudan

- Establish Darwish Brothers Corporate footprint and develop Darwish Brothers consultancy functions including; Marketing Consultancy Services and Food Business Consultancy Services- Lead Darwish Brothers Marketing arm, AMD Marketing, and work closely with clients to develop suitable marketing strategies and manage execution of the agreed action plan (Customer Planning, Brand Strategy, Product Development)- Develop flagship marketing products and services under AMD Marketing- Generate awareness and equity for DarwishBros corporate brand and ensure proper alignment and unification between corporate brand and subsidiary brands (AMD Marketing | Munchies Crêpes & Waffles, ni3ma and M BurgerJoint)- Formulate Strategic Roadmaps across all Darwish Brothers business units to extend market penetration- Identify and develop unique selling propositions and new business streams for the combined, sustained and increased success of Darwish Brothers Company- Establish DarwishBros as a regular contributor to CSR initiatives with focus on employment, education and entrepreneurship- Regular observation and study of market trends with a view to enter new Business Streams

- Assisted in developing Strategic Marketing initiatives and led the development of annual marketing plans for the DAL Food brand, the prime business unit of DAL Group, the largest and most diversified conglomerate in Sudan- Built awareness and equity for the DAL Food Brand through ongoing marketing activities, reputation management and business planning- Ensured correct on-equity usage of the Corporate Brand throughout the organization including close coordination with Internal Comms & Connections Unit- Established an effective Digital Media Platform to build towards a supreme Digital Marketing Strategy, enhanced Brand Awareness and Social Media Presence - Worked with Value Stream Marketing across DAL Agricultural Services Company, Sayga Investment Company, DAL Dairy Factory, and DAL Food Industries (Coca-Cola) to implement effective Strategy in line with the DAL Food Brand strategy- Worked with CSR to drive DAL Food Strategy and ensure that CSR initiatives build towards the equity of the corporate brand

- Formulated effective Marketing Strategies for Haggar Group in Sudan and the region, with focus on SAMSUNG Consumer Electronics and COLDAIR Engineering, strengthened Group Corporate Brand Equity and ensured unification across all Business Units- Conceptualized methods for Brand Positioning and innovated for Brand expression techniques that enhanced Top of Mind Awareness, elucidated Haggar Brands and represented linkage between corporate brand & subsidiaries (including unique Outdoor Branding, new Group Website, and Group Corporate Video)- Presented to and consulted with Executives Board on business trends for entering new investments and developing new and existing services, products, value propositions and distribution channels for the combined, sustained and increased success of the Group- Led selection of suppliers, advertising agencies and other Marketing related vendors in coordination with subsidiaries, monitoring and assessing their performance across all Group SBUs.

- Developed the 3 Year Strategic Business Plan through new revenue and business streams for value addition and increased market penetration across all segments, setting clear milestones towards achieving strategic levers and success drivers including Coldair’s products portfolio expansion- Developed and launched Coldair’s first complete Product Marketing Campaign- Improved Brand Awareness by 85%, with a significant ROI on Marketing activities- Established the Marketing & Research Department, setting clear policies, procedures, department structure, operational templates and introduced new Research methodologies for improved customer and market insight

- Developed and executed annual roadmaps with extensive go-to-market strategies managing the testing and launching of pillar products through detailed data/trend analysis and forecasting models with an all-inclusive post launch tracking:Per 30 Seconds Billing Default Prepaid ProfileFriends&Family OfferSMS&MMS Unlimited BundlePer Hour Billing LateNightOfferBTL offer for HACInternational Minutes Offer- Launched the Market Trend-Setting Handset Strategy (“Free Handset For Credit & Keep Your Credit”) optimizing loyalty and acquisitions- Conceptualized new NDC's Numbering Logic. Launched "SelectYourNumber" campaign, optimizing “Customer Number Pride”, “Number attractiveness”, “Number Brand & Value” and boosting daily acquisitions- Supported the backbone towards achieving Organization KPIs:27% increase in Market Share70% increase in RGSOver 65% Gross MarginValue revenue increased by almost 100% (acquisition, usage, & retention) with at least 15% increase towards positive EBIDTA- Worked with product development team to launch products/services: Contributed to a 300% Growth in Data Revenue and domination of SMS&MMS Market going along with the Group’s “Digitalization” Approach- Seconded in Brand & Communications. Depart.: Successfully launched MTN’s Data Dongle dedicated Microsite- Member of MTN Sudan FIFA World Cup 2010 Committee (MTN Group Official FIFA World Cup 2010 Sponsors) assisting in supervision and implementation of Campaign Activities and Comms.- Member of first “Change Leadership Committee” selected by the CEO