Asad Farhan Ahmed Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Spearheaded demand generation initiatives while building and leading a highly impactful partner marketing program.Forged strategic alliances with industry leaders like Tech M, EY, and Microsoft, expanding reach and market penetration. Cultivated strong relationships with new partners, driving successful co-marketing campaigns and joint initiatives.As the mentor and go-to person for demand generation nurtured a collaborative environment where colleagues could learn from each other's expertise, boosting overall team efficiency and leading to successful eventsConceptualized and executed a diverse range of events including conferences, webinars, and product launches, exceeding engagement targets

Bengaluru, Karnataka, India

Bengaluru Area, India

• Lead the global Partner Ecosystem Marketing for IBM public cloud business worth US $500+ million• Develop the worldwide strategy for marketing to and through Business Partners. Advice and guide the local in-country field teams on execution to drive revenue• Develop and execute go to market marketing plans with our key Partners across geographies• Work actively with different teams across the IBM public cloud business unit to create targeted demand generation content• Adept in driving partner marketing execution through TCMA platforms• Build & manage web presence of IBM marketing content for Partners• Deliver strategic messaging and value proposition to help maintain IBM’s leadership in the marketplace

Bengaluru Area, India

Bengaluru Area, India

• Translated eCommerce marketing plans, segment priorities and messaging into effective digital marketing campaigns by identifying the content/assets for each stage of the customer’s journey. • Applied journalistic approaches to collecting and creating narratives and highly focused digital content (i.e. whitepapers, presentations, blogs and infographics) by interviewing subject matter experts from the customer base, portfolio marketing and offering management teams.• Delivered unique POVs, strategic messaging and value proposition to help maintain IBM’s leadership in the market place. • Managed weekly tweets program to boost our product’s presence on social media platforms like Twitter and LinkedIn.Achievements• Highest contributor to the IBM Watson Commerce blog platform with 14 blogs on various topics covering retail, merchandising and pricing. • Won the Manager’s Choice Award for Q1 2016 for the practice “Unite to get it done now” during the first quarter of joining IBM. • Won the top individual scorer award in the GMC social media league across 15 teams.

Bengaluru Area, India

• Developed & implemented the marketing & communications strategy.• Managed & created digital content for all internal and external activities such as client meetings, employee engagement events, social media and intranet.• Interacted with business teams to understand their requirements and worked closely with delivery/presales/sales and other support functions (HR, Admin and IT etc.) to create and disseminate their messages internally & externally.• Ideated, planned and directed all kinds of company events such as customer visits, campus events, conferences, employee events and annual celebrations.• Set quality benchmarks to ensure collateral made is of consistent quality.• Planned and managed tasks, work allocation and delegated responsibility among team members for executing projects and delivering within the set timelines.Achievements• Scaled up internal communications when the company expanded to a state of the art facility by adopting a grounds-up approach.• Worked directly with the CEO of Mu Sigma in the production of all important videos. • Planned and organized the most important annual event “Expose” for 2 consecutive years.

Bangalore

• Handled the entire marketing, branding and communications requirement for sales, practice & delivery teams across geographies. • Played a major role in client visits including planning, preparing branding / communications, organizing road shows, setting up of props etc. for new and existing clients• Involved in multiple client delivery projects across the globe to solve critical communication issues by implementing out of the box solutions both. • Built & implemented Communication & Organization Change Management Plans for clients during IT transition projects and responsible for execution of the same.• Responsible for conducting & managing large scale employee events across Wipro. • Planning, idea generation & bringing innovation to the way messages are sent & received in the Business Operations Group.  Achievements• Designed and implemented newer ways to improve internal communication between teams which led to significant improvement in relationships between the offshore, onsite and client teams for a 200+ member account.• Revamped the way client visits were managed by making them more targeted thereby, contributing towards winning a lot of deals. A point which was acknowledged by clients directly.

Auburn Hills, Michigan Usa

• Developed the Communications Strategy and was responsible for executing the same• Responsible for Process Analysis, Impact – Opportunity Analysis and Change Management plan.• Liaised with internal stakeholders to manage and ensure smooth business operations• Developed detailed business case scenarios for internal and external dissemination• Created proposals with cost/benefit analysis, solution option formulation and recommendations on the basis of cost and time factors• Established and maintained strategic partnerships with clients to ensure seamless project execution

Basics of Television Production. Taught Undergraduate students the Basics of Television Production, Audio Production, Studio Basics and Advertising.  Senior Reporter & Cameraperson - Covered Political, Weather, Sports and various other News & Feature stories. Took classes for Undergraduate students on how to shoot for news stories, report on camera and edit stories using non linear editing systems like Avid and Final Cut Pro  Segment Producer - Lead News team to New Orleans to cover relief and rescue work during the aftermath of the Hurricane Katrina. Produced a Feature story which was broadcast on WSIU Channel 8Awards Best Newscast Award for Coverage of Tornado aftermath in Caruthersville, MissouriIllinois News Broadcasters Association, USA, October 2006 Best Individual TV Segment for Hurricane Katrina CoverageRadio/TV Department, Southern Illinois University Carbondale, USA, April 2006

Chennai Area, India

• Primary freelancer/stringer for Covering and Reporting News Stories in the state of Tamil Nadu, India• News reports also included Current Affairs, Sports, Health, Music Concerts, Dance Shows• Covered and Produced a Special Feature on the Aftermath of the South Asian Tsunami

Chennai Area, India

• Led the Programming team from the planning stage to the production stage when the Channel was first established and going on air• Developed project milestones, deliverables and plans to start the several functionalities of the production house. • Managed human resources and timelines proactively to meet deliverables at the planned deadlines. • Produced various Documentaries / Features for audiences in India and the Gulf region; Islamic traditions, festivals, women’s education and rights were among the key programs.

M.A., Proffessional Media Practice

 Teaching Assistant - Basics of Television Production. Taught Undergraduate students the Basics of Television Production, Audio.

M.A., Mass Communication

Studied the different aspects of Journalism & Mass Communication