My Responsibilities• Developing and implementing effective SEO strategies for various in-house portals with the goal of improving their overall visibility on the internet and in turn increasing revenue• Using ethical/white-hat on-page and off-page SEO techniques to produce high rankings for numerous keywords for various in-house portals• Planning and implementing effective Digital PR link-building strategies with the Outreach Team to build website authority• Deploying complete content marketing strategies with Content Team and maintaining the overall Content Quality Standards• Research and Analyze Competitors• Guiding Social Media Team to Develop and implement Social Media strategies by setting up and monitoring different Social Media channels• Developing, generating, and interpreting periodic campaign performance reports using Google Analytics.• Help cross-functional teams develop and evolve ideas to bring together brand goals, retailer objectives, and consumer needs• Take the lead on digital video strategies and roadmaps which empower the whole of the organization to deliver video content for effective digital engagement• Monitoring Reports & Recommendations for website improvement and accomplishment on a Weekly and Monthly basis• Managing a team of 30-plus resources from different departments (SEO, Outreach, and Content)• Providing SEO, Digital Marketing, and AI Tools Training to (SEO, Outreach, and Content) teamHands-on tools like:• Google Ad-Words• Google Analytics• Google Trends• Search Console• AI Tools: ChatGPT, Google Bard• SEMrush, ahref, and Screaming Frog

21 Century Web is a leading mobile and web development, digital marketing company based in India. It provide unparalleled web design & development solutions to businesses of all sizes helping them establish their online presence. In a short time span, 21 Century Web has become one of India’s premier organizations providing efficient and effective web design and development services.Roles & Responsibilities • Complete Off-Page Operations and Website Promotion• Meta Tag Optimization• Industry: IT and Services, Web Development and Digital Marketing• CMS Websites: WordPress• Keywords and Off Page Assets Research & Analysis• Internal linking of the Website• Robots.txt, Sitemap creation and link page structure• Social Media Optimization and Marketing (Bookmarking, Networking, Blogging etc).• Article Blasting (through UAW Tool) submissions, Press releases, Chat Forums/Link Exchange and Blogs Optimization• Squidoo Lens/Hub Pages Creation• Videos/Slides Creation and Submission• Virtual Profile Creations• Regular and frequently updates with latest SEO trends

SEO and Basics