Scope: Retail, Corporate, Youth, and Investment Markets• Directing comprehensive corporate marketing activities, ensuring cohesive and impactful strategies.• Leading market introduction and post-tracking analysis for new innovations, ensuring alignment with brand objectives.• Conducted market research to create targeted campaigns, increasing engagement and conversion.• Implementing BTL (Below-The-Line) briefings and conducting post-launch performance monitoring.• Analyzing market trends and user behavior within Fintech markets to stay ahead of market dynamics.• Coordinating in-store activation plans with stakeholders and agencies, and tracking campaign ROI.• Acting as the liaison between departments for joint campaigns and daily operations, ensuring consistent content and goals.• Managing the flow of content and information between teams.• Identifying and enhancing the branding of products and campaigns needing improvement.• Collecting and using customer feedback to refine branding strategies and improve customer experience.• Successfully launched a new revenue line.• Led the brand team in implementing effective strategies.• Developed comprehensive brand strategies for the company and individual product campaigns.

• Liaising between cross-functional departments with regard to joint campaigns & day-to-day operations.• Managing content and information sharing between departments.• Performing research and analyzing market data to find ways to grow the audience.• Identifying products and campaigns that need better branding.• Gathering customer feedback and data to improve branding• Overseeing the brand team implemented strategies.• Meeting with marketing, advertising, and creative departments to make sure content and goals are consistent.• Developing strategies to improve the customer's experience.• Developing brand strategies for the company and campaigns for individual products.

• Generating creative content ideas that are in line with a project’s Content & Management Strategy as well as locally relevant to its intended audience.• Detailed planning and execution of weekly/monthly content schedules, monthly themes, content frequency & roll out of social media and communication channels.• Demonstrable creative writing of various content pieces following guidelines & processes to maintain a consistent tone of voice and style when writing and publishing high-quality written content.• Supporting other departments when it comes to content requests. • Reporting and Analysis for social media and monthly written content.

• Developing and executing a comprehensive content strategy that aligns with the client's goals, target audience, and brand identity.• Driving brand awareness, engagement and lead generation through strategic content marketing.• Creating high-quality and compelling content across multiple platforms, including websites, blogs, social media and email marketing campaigns.• Optimising content for search engine optimisation (SEO) and ensuring consistent brand messaging and tone of voice.• Collaborating with cross-functional teams to gather information and develop content that supports marketing initiatives, product launches and thought leadership.

• Developing and executing a comprehensive content strategy that aligns with the client's goals, target audience, and brand identity.• Driving brand awareness, engagement, and lead generation through strategic content marketing.• Creating high-quality and compelling content across multiple platforms, including websites, blogs, social media, and email marketing campaigns.• Optimising content for search engine optimization (SEO) and ensuring consistent brand messaging and tone of voice.• Collaborating with cross-functional teams to gather information and develop content that supports marketing initiatives, product launches, and thought leadership.

• Developing and executing a comprehensive content strategy that aligns with the client's goals, target audience, and brand identity.• Driving brand awareness, engagement and lead generation through strategic content marketing.• Creating high-quality and compelling content across multiple platforms, including websites, blogs, social media and email marketing campaigns.• Optimising content for search engine optimisation (SEO) and ensuring consistent brand messaging and tone of voice.• Collaborating with cross-functional teams to gather information and develop content that supports marketing initiatives, product launches and thought leadership.

• Recommending roadmaps and implementation plans.• Gathering and analyzing business requirements.• Aligning business requirements and best practices to implement a technical solution• Defining new and refining existing business processes.• Managing a project and project team members.• Mentoring team members in their career development.• Contributing to continuous improvement and development of Peloton processes and intellectual property.• Participation in sales cycles by providing subject/technical matter expertise, estimating work, and development of proposals, and statements of work..