• Led the development and execution of highly effective strategies and campaigns to drive awareness, generate momentum, and significantly contribute to the pipeline growth from strategic accounts within the Data Cloud segment.• Developed and implemented innovative product marketing strategies that significantly elevated the market position of DemandBase Data Cloud, resulting in a substantial increase in new business closures.• Provided subject matter expertise, creativity, and innovation to support sales activities, playing a pivotal role in enabling successful customer engagements and driving revenue growth.

Proxyclick (acquired by Condeco merged with Eptura) has a singular mission - connecting people with the places they need to be. Whether its visitors to lobbies, employees to workplaces, contractors to jobsites, we provide the single platform, user experience and intelligence to power the 'people flows' of companies across the world.•Steered a high-performing team of product, brand, and content marketers, driving their efforts towards delivering a best-in-class go-to-market toolkit that effectively fuels pipeline growth and accelerates overall business growth.•Fostered strong relationships with cross-functional teams, ensuring seamless alignment, clear communication, integration, and timely execution of product launches and marketing campaigns.•Forged a strategic partnership with the product team, collaborating closely to establish scalable processes for day-to-day marketing activities, ensuring efficiency and effectiveness in all marketing endeavors.

• Led the go-to-market function for ADP's data products, focusing on the employment and income verification market, and guided the entire product lifecycle from incubation to pilot, harnessing ADP's data, compliance, service, and distribution capabilities.• Created and implemented product marketing strategies that elevated ADP's position in the market for data insights and analytics.• Responsible for driving the sales growth plan including new sales and existing client upsell, cross-sell• Serve as key liaison with industry analysts and other external stakeholders in conjunction with product management.• Identified key industry trends. Keep up to date on all regulatory issues and other industry initiatives that impact ADP's business

• Successfully launched the ADP Employment Verification system in collaboration with Equifax, transforming the employment and income verification process.• Analyzed market trends and identified strategic opportunities for growth within the targeted segment, allowing for targeted and effective marketing initiatives.• Drove the development of compelling product messaging and differentiation strategies for partner channel initiatives, including broker, CPA, ERP, VAR, and private equity partnerships, establishing ADP as a preferred choice within these channels.

Helped build Dayforce Activate, a product deployment tool we use within Ceridian for Dayforce HCM customers. This tool has helped reduce solution deployment hours across different customer markets, and we are in process of scaling it for use with our largest customers.

Worked in a Consulting capacity residing in the Product Management group for our Dayforce HCM product line.

IMS is an automotive intelligence company. A platform powering usage-based insurance programs across the top insurance co.'s in North America.