Managing the Inovio Group of Companies, overseeing strategic operations and driving business growth.

A digital magazine that explores diverse topics such as relationships, social justice, and ethics through thought-provoking stories. My writing aims to engage readers and foster meaningful conversations.

As a contributing author for PRSUIT, a daily email focused on empowering millennials, I contribute insightful content aimed at helping individuals become better versions of themselves in various aspects of life.

» Plan and execute all web, SEO/SEM, marketing database, social media and display advertising campaigns.» Design, build and maintain our social media presence.» Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).» Identify trends and insights, and optimize spend and performance based on the insights.» Brainstorm new and creative growth strategies.» Plan, execute, and measure experiments and conversion tests.»… Show more » Plan and execute all web, SEO/SEM, marketing database, social media and display advertising campaigns.» Design, build and maintain our social media presence.» Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).» Identify trends and insights, and optimize spend and performance based on the insights.» Brainstorm new and creative growth strategies.» Plan, execute, and measure experiments and conversion tests.» Collaborate with internal teams to optimize user experience.» Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.» Instrument conversion points and optimize user funnels. Show less

» Design, build and maintain our social media presence» Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).» Identifies current or emerging trends and best practices in social media and makes recommendations as appropriate for new and creative approaches to community engagement or content development.» Develops standards and systems for content creation, distribution, maintenance, retrieval, and repurposing.» Provides… Show more » Design, build and maintain our social media presence» Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).» Identifies current or emerging trends and best practices in social media and makes recommendations as appropriate for new and creative approaches to community engagement or content development.» Develops standards and systems for content creation, distribution, maintenance, retrieval, and repurposing.» Provides strategic recommendations, in collaboration with project leaders, for telling a compelling story across multiple platforms tailored to meet objectives of each channel.» Monitors, reviews, and updates statistics and analytics reports to support business decisions.» Monitors and evaluates relevant industry activity or trends in social media for decision making.» Makes recommendations to optimize reach and engagement.» Analyzes, reviews, and reports on effectiveness of social media tactics and campaigns, overall engagement and community sentiment in an effort to maximize results across all channels» Product Support: Work with product team to ensure that the company and our clients remain educated on developments in the social media space.» Maintain collateral: Work with design team to continually update materials including presentations and templates and keeping central shared drive organized.» Paid Facebook Marketing. Show less

My role is to manage the company's websites as well as develop and integrate digital channels into the marketing mix to acquire new customers and add value to existing clients.» Design, build and maintain our social media presence» Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)» Identify trends and insights, and optimize spend and performance based on the insights» Brainstorm new and creative growth… Show more My role is to manage the company's websites as well as develop and integrate digital channels into the marketing mix to acquire new customers and add value to existing clients.» Design, build and maintain our social media presence» Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)» Identify trends and insights, and optimize spend and performance based on the insights» Brainstorm new and creative growth strategies» Plan, execute, and measure experiments and conversion tests» Collaborate with internal teams to create landing pages and optimize user experience» Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points» Instrument conversion points and optimize user funnels» Contributes to team effort by accomplishing related results as needed.» Post and comment on relevant blogs» Marketing strategy development» Email marketing Show less

» Review and analyze client sites for areas that need to improved, deleted, or revised.» Prepare detailed strategy reports.» Identify the least expensive but most powerful and profitable keywords for client sites.» Write effective headlines, body copy, and websites.» Ensure websites are filled with optimal keywords.» Place keywords appropriately in copy to gain most search engine traffic.» Write effective call-to-action statements.» Strategize ways to improve and… Show more » Review and analyze client sites for areas that need to improved, deleted, or revised.» Prepare detailed strategy reports.» Identify the least expensive but most powerful and profitable keywords for client sites.» Write effective headlines, body copy, and websites.» Ensure websites are filled with optimal keywords.» Place keywords appropriately in copy to gain most search engine traffic.» Write effective call-to-action statements.» Strategize ways to improve and track site performance.» Compile and present SEO performance reports.» Develop and implement link building campaigns Show less