Ahmed Koubaa Email and Phone Number
Ever wondered how a simple tweak in strategy could double your online traffic?My journey in Digital Marketing began with a simple realization: the power of the internet to connect, influence, and transform. What started as a curiosity turned into a passion that has driven me to become a seasoned Digital Marketing Manager with over a decade of experience. From crafting SEO strategies that skyrocket search engine rankings to building engaged online communities, I’ve dedicated my career to helping businesses thrive in the digital landscape.➝ My Expertise : ▪️ SEO Strategy Development : I’ve honed my ability to create and implement SEO strategies that not only improve search engine rankings but also enhance overall brand visibility. My work has consistently led to increased organic traffic and higher engagement rates.▪️ Social Media Marketing : With a deep understanding of various platforms, I’ve managed social media accounts for top brands, boosting their visibility and engagement. My expertise spans across content creation, campaign management, and audience engagement.▪️ B2B Digital Marketing : Specializing in B2B digital marketing, I’ve developed and executed strategies that drive results, from lead generation to brand positioning.▪️ Content Strategy & Optimization : I excel in creating compelling content that resonates with target audiences and supports overall marketing goals.▪️ Analytics & Performance Tracking : My approach is data-driven, utilizing tools like Google Analytics and SEMrush to monitor performance, provide insights, and continuously optimize strategies.➝ My Achievements : ▪️ Doubling Organic Traffic : Through strategic SEO efforts, I successfully doubled the organic traffic for my current agency, significantly enhancing our online visibility.▪️ Top 60 Creators LinkedIn - Tunisia : Recognized as one of the top LinkedIn creators in Tunisia, ranking top 2 in the "Social Media" category.▪️ Award-Winning Strategy : Developed the best action plan for the communication and digital marketing strategy of the "Sabat Sfakys" project, earning accolades for innovation and impact.➝ Get in TouchIf you’re looking to elevate your brand’s online presence or need expert guidance in digital marketing, I’d love to collaborate. Reach out to me at ahmedkoubaa.digital@gmail.com, and let’s explore how we can achieve your goals together.
Interacti Marketing Agency
View- Website:
- interactiagency.com
- Employees:
- 3
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المؤسس والرئيس التنفيذي والمدير العام التنفيذيInteracti Marketing AgencySfax, Tunisia -
Digital Marketing ManagerInteracti Marketing Agency Mar 2024 - PresentSfax, TunisiaIn my role as a Digital Marketing Manager at Interacti Marketing Agency, I spearhead a variety of initiatives designed to drive growth, enhance brand visibility, and optimize our clients' digital presence. My responsibilities are multifaceted, focusing on both strategic planning and hands-on execution across key digital channels.1. Search Engine Optimization & Social Media Optimization Leadership : I oversee the development and execution of comprehensive SEO and SMO strategies. My efforts have significantly improved organic search rankings and increased visibility across social media platforms, leading to measurable gains in traffic and engagement.2. Social Media Marketing Specialist : I design and implement targeted social media campaigns that resonate with our audience. By leveraging data-driven insights, I ensure our messaging is both compelling and aligned with our brand's voice, resulting in increased follower growth and engagement rates.3. B2B Marketing Strategy : I lead the creation and refinement of B2B marketing strategies that drive lead generation and nurture client relationships. My focus on understanding client pain points and offering tailored solutions has resulted in higher conversion rates and client retention.4. LinkedIn Profile Optimization : I specialize in optimizing LinkedIn profiles for professionals across various industries. By enhancing personal branding, I help clients articulate their unique value propositions, leading to increased visibility and opportunities for career advancement.5. Personal Branding Development : I guide professionals in crafting their personal brands, helping them position themselves as thought leaders in their respective fields. My strategies include content creation, profile enhancements, and networking tactics that align with their career goals. -
Search Engine Optimization ManagerInteracti Marketing Agency Mar 2024 - PresentSfax, Tunisia▪️ Developed and implemented comprehensive SEO Strategies to improve search engine rankings.▪️ Conducted keyword research and optimized website content for better visibility.▪️ Utilized tools like Google Analytics and SEMrush for Performance Tracking and insights.1. SEO Strategy Development and Implementation : ▪️ Crafted and executed comprehensive SEO strategies that significantly improved our search engine rankings. ▪️ Conducted keyword research to identify high-impact keywords and phrases relevant to our industry and services. ▪️ Optimized website content, meta tags, and backlinks to enhance our search engine visibility and ranking.2. Analytics and Performance Tracking : ▪️ Utilized tools such as Google Analytics, SEMrush, and Ahrefs to monitor website performance, track key metrics, and identify areas for improvement. ▪️ Generated detailed performance reports and provided actionable insights to the leadership team.3. Website Optimization : ▪️ Conducted regular audits of our website to ensure optimal performance, user experience, and compliance with SEO best practices. ▪️ Collaborated with the web development team to implement technical SEO improvements and resolve any site issues.Specific Achievements :▪️ Doubling Organic Traffic : Through strategic SEO efforts and content optimization, I successfully doubled our organic traffic, significantly enhancing our online visibility.▪️ Increased CTR: Improved our click-through rate (CTR) from 0% to 25%, driving more engaged visitors to our website.Enhanced Keyword Rankings :▪️ "Interacti Marketing Agency": Achieved 175 appearances, 44 clicks, 25% CTR, ranked at 3.5.▪️ "Interacti Agency": Secured the top position (Rank 1).▪️ "Marketing Agency": Climbed to Rank 3.▪️ "Marketing Agency in Sfax": Achieved Rank 4.▪️ "Marketing Agency in Sfax Tunisia": Improved to Rank 6. -
Co-FounderInteracti Marketing Agency Mar 2024 - PresentSfax, TunisiaAs the Co-Founder of Interacti Marketing Agency, I lead our efforts to transform businesses by delivering integrated marketing solutions that create impact both online and offline. My role spans across several key areas, primarily focusing on talent acquisition, strategic recruitment, and team development, all of which are essential to achieving our broader business objectives.Key Responsibilities :- Talent Acquisition & Sourcing : Designed and implemented a comprehensive recruitment strategy to attract top-tier marketing, IT, and creative professionals. Leveraged multiple sourcing channels to identify and engage high-caliber talent that aligns with our company culture and client needs. - Human Resources Management : Developed and executed HR policies that foster a positive work environment, enhance team performance, and drive employee retention. Conducted training and development programs to upskill our team, ensuring they stay ahead in a rapidly evolving digital landscape.- Head Hunting : Proactively identified and recruited specialized talent for critical roles within the agency. Utilized my extensive network and innovative sourcing techniques to fill challenging positions, contributing to our agency's rapid growth.- Strategic Consulting : Provided strategic guidance to startups and SMEs, helping them navigate their digital transformation journey. Developed customized marketing strategies to boost their online presence and drive growth.By aligning these efforts with our overall business strategy, I’ve helped Interacti Marketing Agency build a dynamic team, expand our service offerings, and drive measurable success for our clients. -
Search Engine Optimization Project ManagerZeryeb Musique Sep 2024 - PresentMonastir, TunisiaAs the SEO Project Manager at Zeryeb Musique, I lead the strategic development and execution of all SEO initiatives to enhance our online presence and drive organic traffic. My primary focus is to align SEO practices with the broader business objectives, ensuring that we improve both visibility and conversion rates across our e-commerce platform.Key responsibilities include:- SEO Strategy Development : Crafting and implementing a comprehensive SEO roadmap to enhance search engine rankings across Google and Bing.- Joomla (CMS) Management : Overseeing and optimizing the Joomla-based website for seamless performance, user experience, and SEO compliance.- Google My Business (GMB) : Ensuring optimal performance of our GMB listings, enhancing local SEO and driving location-based traffic to our music services.- E-commerce Optimization : Spearheading the SEO strategy for our online store, optimizing product pages, category structures, and checkout processes to improve search visibility and boost sales.- Rich Snippets Implementation : Implementing structured data and rich snippets to enhance SERP visibility, increasing click-through rates and driving targeted traffic.- Analytics & Reporting : Utilizing Google Analytics, Search Console, and other SEO tools to monitor performance, identify growth opportunities, and present actionable insights to stakeholders.Through a combination of on-page and off-page optimization, I have been instrumental in increasing organic traffic, enhancing user engagement, and driving more qualified leads, contributing directly to the growth and success of Zeryeb Musique’s online presence. -
Communications Manager Of Dmk ClubsSocial Media Club Tunisia Oct 2023 - Jul 2024Tunisie▪️ Developed strategic Communication Strategies to foster an active online community.▪️ Engaged with community members and facilitated discussions to build Community Engagement.▪️ Built strategic partnerships to amplify reach and impact.▪️ Strategic Communication Planning: I develop comprehensive communication strategies that align with our organization's goals of fostering a vibrant online community and promoting responsible social media usage. This involves analyzing trends, identifying target audiences, and crafting messaging that resonates with our community members.▪️ Community Engagement: Building a sense of belonging within our community is essential. I actively engage with members, respond to inquiries, and facilitate discussions to ensure everyone feels heard and valued. Whether it's through hosting webinars, organizing meetups, or participating in online forums, I foster an inclusive environment where diverse perspectives thrive.▪️ Partnership Development: Collaboration is key to our success. I cultivate strategic partnerships with like-minded organizations, influencers, and industry experts to amplify our reach and impact. By forging alliances with stakeholders who share our values, we broaden our community's reach and enrich our offerings.▪️ Education and Advocacy: Empowering our community with knowledge and resources is a cornerstone of our mission. I spearhead educational initiatives such as workshops, training sessions, and resource guides to promote digital literacy and responsible online behavior. Additionally, I advocate for policies and practices that uphold the principles of transparency, privacy, and authenticity in social media. -
Media ManagerTunivisions Hub Startup Incubator Sep 2022 - Jul 2023La Marsa, Tunis, Tunisie▪️ Oversaw Content Creation and distribution across various media channels.▪️ Built relationships with media outlets to enhance Media Relations.▪️ Managed and promoted startup events to drive Event Management and investor engagement.▪️ Content Creation and Distribution: From blog posts and press releases to social media campaigns and video content, I oversee the creation and distribution of diverse media assets that showcase the achievements, milestones, and innovations of our startups. By leveraging various channels and formats, we maximize our reach and engagement, driving awareness and interest in our incubated ventures.▪️ Media Relations and Outreach: Building strong relationships with media outlets, influencers, and industry stakeholders is crucial for amplifying our startups' visibility and credibility. I proactively engage with journalists, bloggers, and thought leaders to secure media coverage, interviews, and speaking opportunities for our startups. Through strategic outreach, we position Tunivisions HUB as a thought leader in the startup ecosystem.▪️ Event Management and Promotion: Events play a pivotal role in fostering connections, showcasing innovations, and attracting investors. As the Media Manager, I oversee the promotion and coordination of startup events, demo days, pitch competitions, and networking sessions. By harnessing the power of media channels, we drive attendance, generate buzz, and create opportunities for startups to showcase their potential.▪️ Performance Analysis and Optimization: Tracking the performance of our media initiatives is essential for continuous improvement. I analyze key metrics such as reach, engagement, and conversion rates to evaluate the effectiveness of our campaigns and content. By leveraging data-driven insights, we optimize our media strategies, allocate resources efficiently, and achieve measurable results for our startups. -
FacilitatorTunivisions Foundation Aug 2021 - Jul 2023La Marsa, Gouvernorat Tunis, Tunisie▪️ Designing and Implementing Training Programs: Developed robust training curricula aimed at enhancing leadership, communication, and critical thinking skills among students. These programs were meticulously crafted to align with the foundation’s mission of empowering youth to become proactive and engaged citizens.▪️ Mentoring and Coaching: Provided one-on-one and group mentoring sessions to support students in their personal and professional development. This involved offering tailored guidance, feedback, and strategies to help them achieve their individual goals.▪️ Evaluating and Enhancing Training Effectiveness: Regularly assessed the effectiveness of training sessions through feedback surveys, performance metrics, and participant outcomes. Continuously refined the programs based on this data to ensure they met the evolving needs of students.▪️ Promoting Organizational Goals: Actively contributed to the foundation’s broader objectives by aligning training initiatives with the organization’s strategic goals. This included fostering a culture of continuous learning and development, as well as advocating for educational reforms that support youth empowerment. -
Social Media ManagerRadio 216 Nov 2022 - Feb 2023Sfax, Tunisia▪️ Content Strategy and Curation: Developed and executed a comprehensive social media strategy that aligned with Radio 216’s brand voice and business objectives. Curated engaging content, including posts, videos, and graphics, to promote the station’s programs, special events, and on-air personalities.▪️ Audience Engagement: Fostered a dynamic online community by actively engaging with listeners through comments, messages, and interactive content. Responded to audience inquiries and feedback promptly, ensuring a positive and engaging user experience.▪️ Analytics and Performance Tracking: Monitored social media metrics to gauge the effectiveness of content and campaigns. Utilized insights from analytics to refine strategies, optimize content performance, and drive higher engagement rates.▪️ Campaign Management: Led targeted social media campaigns to increase listener engagement and expand the station’s reach. This included promotional campaigns for new shows, special broadcasts, and partnerships, which resulted in a significant boost in audience interaction and station visibility.
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Executive AssistantN3S Jun 2022 - Feb 2023Sfax, Tunisie▪️ Market Research and Analysis: Conducted market research to gather insights on industry trends, competitive products, and customer preferences. Provided detailed reports and presentations to support decision-making processes for product development and marketing strategies.▪️ Communication Liaison: Acted as the primary point of contact between executives and internal/external stakeholders. Facilitated effective communication by drafting emails, memos, and reports, ensuring that all correspondence was clear, concise, and aligned with company objectives.▪️ Documentation and Record Keeping: Maintained accurate records of executive correspondence, project documentation, and company reports. Implemented efficient filing systems to ensure easy retrieval of important information and compliance with regulatory requirements.▪️ Administrative Efficiency: Streamlined administrative processes by implementing new tools and systems, enhancing overall efficiency and productivity. Developed and maintained a comprehensive executive dashboard to track key performance indicators and project statuses. -
Community ManagerWe Are Sfax Dec 2021 - Jul 2022Sfax, Tunisie▪️ Community Engagement: Fostered an active and inclusive online community by initiating conversations, responding to comments, and encouraging user-generated content. Organized and moderated forums and discussion groups to facilitate meaningful interactions among community members.▪️ Event Promotion and Coverage: Promoted local events, festivals, and activities through comprehensive social media campaigns and on-the-ground coverage. Collaborated with event organizers to ensure maximum visibility and engagement, contributing to the local economy and cultural awareness.▪️ Partnership Development: Established and maintained partnerships with local businesses, cultural institutions, and influencers. These collaborations helped amplify the reach of our initiatives and provided valuable resources and opportunities for the community.▪️ Analytics and Reporting: Monitored community engagement metrics and social media performance to gauge the effectiveness of our strategies. Provided regular reports and insights to the team, using data to refine content and engagement approaches continually.▪️ Public Relations and Advocacy: Acted as a spokesperson for We are Sfax, representing the organization at public events and in media interactions. Advocated for regional development initiatives and promoted the interests of the Sfax community on various platforms.▪️ Campaign Management: Led community-driven campaigns to highlight key aspects of Sfax, such as local cuisine, historic sites, and economic opportunities. These campaigns were designed to boost regional pride and attract tourists and investors to the area.
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TraineeHigher Institute Of Industrial Management Of Sfax - Isgis Apr 2021 - Jun 2021Sfax, TunisiaEnd of studies project: Establishment of a sustainable equipment inventory system: case of ISGI
Ahmed Koubaa Education Details
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Digital Marketing -
Higher Institute Of Industrial Management Of SfaxComputer Aided Production Management -
Etablissement De Formation En Informatique Et Gestion (Efig)Graphic Design
Frequently Asked Questions about Ahmed Koubaa
What company does Ahmed Koubaa work for?
Ahmed Koubaa works for Interacti Marketing Agency
What is Ahmed Koubaa's role at the current company?
Ahmed Koubaa's current role is المؤسس والرئيس التنفيذي والمدير العام التنفيذي.
What schools did Ahmed Koubaa attend?
Ahmed Koubaa attended International School Of Business, Higher Institute Of Industrial Management Of Sfax, Etablissement De Formation En Informatique Et Gestion (Efig).
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Ahmed Koubaa
Tunisia -
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