• Developing marketing strategy in line with the company’s sales strategic plan• Analyse various data in order to deliver top performance• Monitor web analytics and internal data sources• Design and Execute Roadmaps Incorporate Best Practices according to Budget• Supervise all activities and product development • Prepare and monitor the marketing budget• Work with developers to improve website speed• Develop a content calendar and oversee website uploads and landing pages development• Overall responsibility for brand management and corporate identity.• Manage all online activity in relation to traffic acquisition, sales & conversion• Developing SEO/PPC Strategy/Marketing Plans• Team Management and Progress Monitoring Quality Control and Assurance

Design, build and maintain our social media presenceMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesPlan, execute, and measure experiments and conversion testsCollaborate with agencies and other vendor partners

• Designed annual marketing plans to achieve the organizational goals and monitored the implementation of marketing strategies.• Strategic role• Developing the marketing strategy for the company in line with the company’s sales strategic plan and objectives.• Planning and implementing promotional campaigns, and measuring results.• Ensures that all company sales points and dealers (color-shops, key accounts) are implementing the marketing strategy or plan.• Advertising & PR• Organizes special events for customers and applicators.

• communicating with target audiences and managing customer relationships.• sourcing advertising opportunities and placing adverts in the press - local, regional, national and specialist publications - or on the radio, depending on the organization and the campaign.• managing the production of marketing materials, including leaflets, posters, flyers, newsletters and DVDs.• arranging the effective distribution of marketing materials.• maintaining and updating customer databases.• organizing and attending events such as conferences, seminars, receptions and exhibitions.• sourcing and securing sponsorship.• conducting market research, for example using customer questionnaires and focus groups.• contributing to, and developing, marketing plans and strategies.• managing budgets.• evaluating marketing campaigns.• monitoring competitor activity.

Commercial communication • Generate the route Options form and to the main destinations New Traffic Project• Show the shortcut between 2 points according to the traffic capacity • Testing the results through a customer feedback by designing a surveyEvent Organizing• Attending Cairo ICT, the leading technology event in Africa and the Middle EastWork force:• Ensure monitoring the business rules of the queues and report any variation.• Use the reasons on time to keep the management updated by the SL situation.• Ensure the call flash while monitoring to know the abnormal calls’ behavior.

• Attend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends. • Present to and consult with mid and senior level management on business trends with a view to developing new services, products, and distribution channels. • Identify opportunities that will lead to an increase in sales. • Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiation