• Built the acquisition media strategy to drive subscriber growth across the direct web billing and the standalone app, while managing the annual budget and allocating spend across different channels/tactics to maximize scale and efficiency• Partnered with different internal and external teams on campaign implementations across Search/Display/Programmatic/Social, management and performance review to maintain efficiency and optimize in real-time• Reviewed campaign performance with internal analytics team and work closely with them on building an executive performance deck that covers performance, insights and next steps to improve or maintain performance• Managed a team of 2 members with on-going projects as well as managing the agency partners on daily tasks and media requests which includes review new partners or additional tactics to be added to our campaign

• Worked directly with the client on upcoming campaigns across different objectives: Awareness, Consideration, App Acquisition andRetention; that resulted in 25% increase in subscriber growth, 15% efficiency in cost per subscription/re-connects• Built and optimized programmatic campaigns in DV360 and AppNexus as well as social campaigns in Facebook Business Manager, Twitter Ads Manager and Snapchat Ads Manager• Managed a team of 4 members with on-going projects, daily tasks and working with internal teams on collective projects• Collaborated with the analytics team to analyze campaign reports and write performance insights to be presented to the client team• Continued meeting with external partners to bring new ideas to the client and present how it integrates with the overall campaign• Tracked campaign pacing to maintain annual budget (~$45M) across all lines of business and work directly with the billing team to ensure accurate invoicing through Prisma

• Worked along side the planning team to review Client briefs and built the programmatic media plano Media Channels include: Display, Online Video, YouTube (TrueView, Discovery Ads), Native and Connected TV/ OTT• Presented the programmatic recommendation to the planning team and the client if needed• QA’d campaign briefs after being created, then worked with the trading team on building campaigns• Partnered with the internal teams to set campaigns live and analyze campaign performance (worked with AdOps and Analytics team)• Worked closely with the trading team to review campaign performance to meet the KPIs and discuss optimizations as needed• Analyzed campaign reports and wrote insights (weekly, bi-weekly, monthly and campaign end), presented them to internal team and directly to the client • Met with new vendors to learn about their offerings and utilized them to the client’s benefits. o DSPs and Partners used: DBM, AppNexus, MediaMath, Amazon AMS, Lotame, Crossix Pharma Data, ShareThis, TVTY…etc• Clients included: Sanofi, Proximo, Oppenheimer Funds, American Medical Association, Philips, LVMH, The Frye Company, ConEd

• Created campaign RFPs to submit to vendors and negotiated the proposals received• Built monthly and quarterly media plans to present to the clients as well as establishing campaign KPIs and benchmarks• Trafficked and managed campaigns on DCM, Facebook Business Manager, Twitter Ads, Yahoo Gemini, Native Platforms• Optimized and analyzed live campaigns on Programmatic, Social Media and Native Platforms• Generated weekly, bi-weekly and end of campaign reports to submit campaign insights and next steps to the clients• Managed mobile apps user acquisition and re-engagement campaigns on Google Ad Words, Yahoo Ads, Social Media, Direct Buys

Developed and executed marketing communication plans to increase awareness of The New School dining facilities. Created and designed e-mail marketing campaigns to communicate the new offerings and promotions with The New School community. Created and designed all the marketing collateral. Building a photo bank to support all the marketing activities. Re-branding all packaging, product labeling and menu boards. Optimized and updated the web/ app presence to ensure a better visibility and information accuracy for the visitors/ users. Increased the web traffic to 5000 unique visitors and 90,000 page views during the spring semester of 2014.Collaborated and engaged with academic departments and student organization to create a joint with dining services. Presented The New School Dining initiative in campus public events. Gathered and analyzed customers’ feedback through comment cards and feedback web portal to ensure customer satisfaction. Worked with the culinary and operation team to build different menu offerings based on the feedback received to satisfy all customers’ needs. Provided all the associates with a customer service training. Conducted a competitive market analysis to have a better understanding of the competitions’ offerings and pricing. Analyzed product movements to create a better product visibility and increase sales.

Member of the Digital Media Team with the City of New York, Office of Labor Relations to re-design and optimize the OLR web presence and create all the Digital Marketing material needed for the new website.

Optimize the website. Ensure better visibility for target users by developing new marketing strategies.Regularly follow-up the performance of the website interaction through weekly sales performance reports. Analyzed the trends of the website users and create new ideas to enhance more users.Coordinate with the team in designing corporate identity. Develop brand guidelines, letterheads, logo application, envelops and presentation template. Developed and implemented marketing strategies that expanded Earn IQs’ market presence and attracted more members to use the companys’ service. Ensured social media presence on facebook, twitter, instagram and other social media blogs (content management). Monitored and analyzed Earn IQs’ competition on a daily basis. Performed weekly competitive analysis. Trained sales team on companys’ services and monitored their sales performance by signing up more merchants to join the team. Worked extensively with Web Developers by updating companys’ website to meet the current market trends and brand guidelines.

Signed up over 1,000 new members by improving the marketing database as a prospective and current member tracking. Provided customer service support to prospective and current members by acknowledging about the state of contracts applied by Costco.Managed an array of activities including routing membership data collection and analysis including tracking membership, enrollment and disenrollment. Explained different kinds of Costco memberships and services to potential members and handled current members on daily requests. Effectively imparted training to all the members of the team on the company’s system and different kinds of services offered to individuals and businesses.

Cemented ties with clients in Egypt and Algeria that resulted in hiring 10 C level executives.Spearheaded a team comprising of 4 recruiters on tasks including sourcing, telephone interviewing and retention to hire over 150 new employees for our clients.

Successfully handled over 15 different accounts worth $2 Million annually. Client/ brand base includedLG, Pirelli, Nokia and Burger King in countries such as Egypt, Sudan, Ethiopia and Qatar.Responsible for handling clients’ marketing activities such as TV campaign, Radio ads, Print ads and Direct marketing.Spearheaded the execution of an in-house campaign of 400 billboards within a span of 7 days.Developed business development plans with existing accounts and identified developments with prospect accounts by recognizing additional needs and analyzing opportunities.Enhanced sales by preparing initial presentations, explaining product and service enhancements and additions, introducing new products and services and passing through the whole process until deal closure by executing projects and campaigns.