kaderarchitects.com

Team Leadership: I lead and manage a dynamic team that includes the Social Media and KOL team, Graphic Designers team, in-house Video Editors, and a dedicated Copywriter, all of whom report directly to me. Advertising Campaign Oversight: I'm in charge of the complete lifecycle of advertising campaigns, focusing on the creation of usercentric content that aligns seamlessly with the company's objectives and brand standards. This encompasses a diverse array of channels, including Offline, On-site, Social Media, POM (Paid online marketing), and CRM.Achieving a CAGR of customer acquisition of 16.5% in the flagship Black Friday campaign since 2019 till 2023.Business development: A significant achievement during my time in Jumia was the successful launch of JumiaPrimo in Q1-2020 the first of it’s kind in Egypt with a steady growth on paid subscribers of 34% MOM. JumiaPrimo is a paid membership service that provides subscribers with free and fast delivery for orders and additional benefits from Jumia's ecosystem and partners.Integrated marketing and event management: I excel in comprehensive agencies management, overseeing processes from briefings to final delivery. My expertise extends to creative material management, ensuring quality and brand alignment in the approval process. With a rich background in production across various mediums, I bring valuable insights to content creation. Additionally, I am skilled in event planning and execution, managing all aspects from ideation to budgeting for Jumia events with large attendance.Contract Negotiation: My skillset includes the ability to effectively negotiate contracts with strategic partners, celebrities, and all parties involved in the company's campaigns, with the objective of meeting the company's requirements without compromising. Additionally, I’m capable of collaborating with the legal team to structure the contract based on the negotiated terms.

- In charge of managing the creation, implementation, and assessment of advertising campaigns for Jumia group's marketing communications activities, spanning various functions.- I actively participate in the group's budgeting sessions by providing input to ensure budgets are tailored to each country's needs and aligned with our organizational objectives.- Ensuring consistency in communication across all marketing channels by aligning with campaign guidelines and the company's brand book, thus maintaining a cohesive tone and style.

- Synchronise the marketing plan and the marketing budget.- Constitute the link between the marketing department and the finance department in budget and payment related matters.- Prepare all marketing activities documentation- Manage iPlus website and e-commerce market place.- Responsible for organizing marketing events.

- Coordinating all the public campaigns and make sure that these properly reflect the customers' needs and desires. - Developing and producing marketing materials that best promote the company's image, products and services. - Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments. - Monitors budgets by comparing and analyzing actual results with plans and forecasts. - Monitoring social media and implementing new promotional activities. - Events Management & Organization. - Events/Campaigns evaluation & feedback. - Monitoring competition in ATL & BTL activities and creating reporting activities. - In charge of all administration process for the marketing department. - Manage the execution of marketing activities and promotions.