●identify the target audience for a particular media campaign and decide how best to communicate to that audience●work with the media planning team to ensure that campaigns are workable●ensure that the adverts run accurately so that the desired media message is seen and heard by consumers●manage budgets across campaigns, including preparing costings for clients and producing spending updates throughout the campaign●collect and analyse sales and consumer data●keep up to date with industry research figures, including distribution figures for newspapers and magazines and audience figures for television and radio●develop, implement and monitor strategic media buying plans to reach target audiences and objectives●undertake research on industry developments in your area, new opportunities and competitors' activity●analyse the effectiveness of the campaign and use this data to inform future campaigns.

●Plan, design, implement and monitor social media marketing campaigns.●Create, curate and manage social media content, including text, audio, visual and multimedia formats.●Engage users with prompt responses, organize competitions, ask questions and cultivate relationships.●Monitor social media trends, including developments in design, applications, strategy and innovation to stay relevant and effective.●Create comprehensive marketing plans to boost brand image, increase customer engagement and improve conversions.●Design, implement and manage social ad campaigns integrated into the company’s strategic marketing plans.●Hire and supervise talented creatives, including Freelance Writers and Graphic Designers, and coordinate their activities to achieve social media campaign objectives.●Track social media campaigns’ key performance metrics to maximize results and report progress to management.