As the Global Vice President of Commercial Operations at Zedny, I lead strategic initiatives to drive business growth through innovative AI-powered solutions in corporate learning and development. My role involves identifying and cultivating partnerships that leverage Zedny’s unique blend of advanced AI technology and human-centered design to transform organizational learning. I work closely with clients to implement solutions that enhance human capital, streamline training processes, and optimize workforce efficiency, all aligned with their strategic goals.I oversee the commercial strategy for our suite of AI-driven tools, including personalized learning pathways, real-time analytics dashboards, automated assessments, and multilingual learning assistants, all tailored to support global organizations in achieving impactful and sustainable development. I am committed to fostering partnerships that align with Zedny’s vision of using AI to support human development, ensuring that our clients benefit from both technological innovation and meaningful, personalized learning experiences. We are focused on spearheading our global expansion, extending our reach into strategic locations across Middle East, Africa & USA.

The Factory is the first electronic franchising hub for e-commerce business partnerships through our applications and digital solutions. Through our experience in various industries, we started with helping small to medium factories reach a wider audience by handling their marketing and sales efforts. We then further introduced them to the “e-Commerce” world and expand their channels virtually. Then our journey with the e-commerce and digitalization of businesses began

Advance the objectives of the organization, including attracting the savings of Egyptians abroad to be invested in development projects in their motherland.• Uphold the mission of the founders, including major public banks in Egypt such as National Bank of Egypt, Misr Bank, Banqué Du Caire, and Bank of Alexandria, in addition to 3,300 individual shareholders.• Deliver on the group’s commercial vision, mission, and strategy by developing and implementing sales and marketing strategies, plans, forecasts, and KPIs to achieve corporate revenue objectives.• Optimize the profitability and performance of one of the top commercial malls in New Cairo, one of the organization’s largest assets, Emerald Twin Plaza, successfully boosting revenue from EGP 56M to EGP 121M within the first six months.• Participate as a member of the senior management team to maximize business opportunities and the company’s overall profitability.• Cultivate long-term partnerships with suppliers, vendors, and other external parties to facilitate efficient and effective business operations.• Oversee and continuously develop sales, marketing, and customer experience teams, instilling a culture of continuous improvement.• Foster and maintain partner relationships, including Agencies and Technical Partners, to maximize their opportunity by establishing targets and service level agreements.• Define and execute workable sales, marketing, and business development action plans against which staff have clearly-defined roles and responsibilities in alignment with agreed strategic plans.• Champion advertising and promotion activities and events, including print, online, electronic media, direct mail, sponsorship, and conferences.• Supervise and direct the Egyptians For Housing & Development “Subsidiary company” commercial team to achieve the group’s vision, mission, and strategy.

Dari For Realestate Developments is a growing Real Estate brokerage firm that offers a vast array of advisory services to B2B, B2C and investors. Our average annual gross realestate sales volume is 1.5B, Our services are designed and tailored to address an increasing interest and need amongbusinesses, organizations and individuals; in monitoring, analyzing, understanding and forecasting the Egyptian Realestate sector.Core Responsibilities:• Develop and execute the company’s business strategies in order to attain the goals of the boardand shareholders.• Prepare and implement comprehensive business plans to facilitate achievement by planningcost-effective operations and market development activities.• Ensure company policies and legal guidelines are communicated all the way from the top downin the company and that they are followed at all times.• Communicate and maintain trust relationships with Realestate developers, business partners andauthorities.• Oversee the company’s financial performance, investments and other business ventures.• Delegate responsibilities and supervise the work of executives providing guidance and motivationto drive maximum performance.• Read all submitted reports by lower rank managers to reward performance, prevent issues and resolve problems.• Act as the public speaker and public relations representative of the company in ways thatstrengthen its profile.

For more than 50 years, IHRDC has led the Oil & Gas industry in Learning & Development and Talent Management methodologies using proven technologies in innovative applications. Our three business lines including Instructional Programs, e-Learning Solutions and Competency Management, are constantly evolving, offering new products and services to solve our clients’ learning goals as new challenges emerge. Explore our thought leadership pages below to learn more about our underpinning core principles that guide new development.IHRDC has been the oil and gas industry’s e-Learning leader and innovator for more than 50 years. We are a proven advocate for our clients and we remain committed to designing, producing, and publishing enhanced virtual solutions to meet the industry’s evolving needs.By delivering IHRDC competency assessment services to the oil, gas, and power industries, we have partnered with our clients using our team of specialists, a comprehensive database of competency models, and our industry-leading competency management software, CMS Online.

Adzily is the first DOOH smart advertising platform in MENA which offers advertising solutions for brands providing the mass reach of out of home coupled with digital marketing's advantage of targeting, segmentation, insights,data, Al, and interactivity.

Spearheaded the re-branding of Piraeus Bank Egypt to Al Ahli Bank of Kuwait.• Translated and refined business objective strategies into brand portfolio objectives to enhance businessunit growth.• Ideated and executed robust commercial strategies to boost sales.• Evaluated product profitability to assess sales success.• Identified and capitalized on market opportunities.• Reviewed the entire ABK’s customer experience journey to evaluate various touch points and identifyopportunities for improvement.• Designed and implemented marketing strategies for multiple departments.• Contributed to performance optimization as a board member for ABK’s corporate strategy committee.• Championed ABK’s brand awareness and PR programs to drive steady growth.• Aligned objectives and bridged communications among functional business departments to accomplishcommercial objectives.• Crafted informative, engaging promotional materials and facilitated the launch of all new customerexperience program initiatives.• Directed the comprehensive ATM strategy and allocation plan.• Launched product new packages by segments.

Managed organization communications by reviewing and distributing correspondence.• Leveraged marketing expertise to assist with POS merchandising for marketing and branding materials.• Oversaw the complete operating digital department for managing online and social media functions forWataniya in Kuwait.• Liaised among cross-functional communications personnel to manage a complete branding program.• Created and initiated PR measures to enhance brand image.• Boosted the customer base by 30% in 3 years through strategic, targeted marketing.• Produced and launched a dedicated branded seasonal entertainment TV “Al Wataniyah TV”, the first of itskind.• Developed a fully dedicated youth program, “Kuwait WINK”.• Collaborated with the various marketing teams to launch a Wataniya loyalty program.• “Kuwait WINK” a fully dedicated youth program• Wataniya loyalty program in cooperation with the different marketing teams