•Brand guardian for the dairy food and dairy drinks range for "Teeba" Brand and "Almarai" Brand products as well as juice category "Tropicana" Brand•In charge of all the ATL and the BTL activities of the brands•Responsible for the overall development of advertising initiatives•Handled the marketing, social media, PR and media planning for the assigned product range•Responsible for the development and execution of marketing / brand strategies and implementation of brand plans on new and existing brands.•In charge of the sales statistical analysis report•Work closely with the R&D department to identify, analyze and develop new innovative product opportunities that would fit the markets of Jordan, Iraq and Lebanon •In charge of all products' activation activities.•Prepared marketing and advertising strategies for the mega launch of the Almarai UHT Plain and Flavored Milk as well as the Diet range of products Jameed Teeba•Planned and executed the launch of Teeba Diet range of products •Responsible for planning annual volumes and revenues through enhanced market structures•Activating the Geo-marketing project with the aim of Sales & Distribution optimization via market and location analysis. •Responsible for setting the marketing budget for each product line•Responsible for new package design initiatives•Study consumer research trend analysis and market opportunities•Deals directly with the Advertising, PR, Social Media, Marketing Research and Retail Audit agencies in order to come up with fully integrated communications plans •Monitor competitive trade, consumer and promotion activity in support of achieving volume and profitability targets•Analysis of market, consumer and financial data for implementation of marketing strategies•Responsible for coming up with promotional activities for various products

Assuming the responsibilities of the agency’s Media Relations Manager, Production Manager; in addition to being a Senior Account Handler and responsible for the overall management and supervision of one junior communications officer, two junior media relations officers and a graphic designer, on the full execution for the following tasks:•Planning several PR tasks; such as: Internal Communications Campaigns, Content Development (PRLs writing, editing, dispatching, media monitoring & reporting) / social media campaigns/ pitching for features & interviews/conducting press conferences / media roundtables & gatherings… •Creating marketing tools for clients; such as Employees’ and Customers’ Loyalty Cards, visual interactive campaigns, collateral, promotional channels, market research... etc •Initiating and developing ongoing relationships with all media. Overseeing all press conferences, media roundtables, press briefings & all other press functions•Developing and maintaining national, regional, and local media data base•Creating events' concepts as well as managing & organizing events; such as Corporate Identity Launch/ Products’ Launch Events/ Corporate Functions/ Gala Dinners & other eventsImplementing all the above tasks to a diversified portfolio of accounts; including:•Telecommunications (Umniah, the 3rd mobile operator in Jordan)•Banking & Finance (Bank al Etihad)•Beauty & Lifestyle (Six Senses Spa and Nirvana Spa)•FMCG (FINE)•Information & Communications Technology (MENA ICT Forum 2010 & 2012)•Information Research and Consultancy (IPSOS Jordan and Better Business)•Retail & Leisure (TAJ Lifestyle & KA Fabrics)•Sports and Fitness (International Indoor Climbing World Cup 2011 & Skydive Jordan 2012)•Tourism (Evason Ma'in Hot Springs Hotel)In addition to; handling all the local and regional media requests; such as PRLs dissemination & follow up, arranging for interviews for other clients as well.

- Handled PR & Media requests for a diversified portfolio of clients covering the following fields:- Real Estate (Saraya Holdings and Its Services and Destinations and Taameer Jordan Holdings)- Entertainment (Jingo’s Jungle)- Beauty & Lifestyle (Sa Scene)- Prepared strategies and PR plans- Spokespersons’ profile raising (CEOs, GMs, etc…) and responsible for building of spokespersons skills - Promoted all clients’ services locally and regionally along with comprehensive integrated brand building- Responsible for content development including newsletters, press releases, speeches, editorials and interviews- In charge of all media relations requests both on a local and regional levels; including pitching stories and interviews to TV stations, magazines and newspapers- Responsible for the development of annual, quarter based strategies and micro level implementation.

• Conducted market research concerning potential clients as well as products of interest• Responsible for implementing all the needed marketing studies and researches for the Bureau's different products and services• Consulted with specialized firm to produce forecasting studies that are needed to predict and analyze the trends and needs of local and global markets.• Assisted in the preparations and design of KADDB's pavilion in SOFEX 2008• In charge of the clients’ satisfaction survey; dealt with marketing research agencies in preparing proposal, strategy and questionnaire • Organized several press conferences for various events

- Started as a member of the Model United Nations as well as the Model Arab League as a member of the organizing committees working in the Development Committee, Newsletter Committee, Logistics and Coordination Committee, Human Resources Committee and ending by the Public Relations Committee. - Later on, became the Executive Coordinator for the Model Arab League and the following year the Head of Public Relations.- Manage a team of 11 members working out various PR plans to promote the program and its conference.- Following graduation, handled the position of Office Manager & Financial Controller at the Political Science Department for both programs, where my responsibilities included handling budgets, working on publications material, dealing with media and keynote speakers. - Throughout my 6 years of involvement with these programs, I have been directly working with the Public Relations Office of the University, regarding our conferences and events as well as helping out in the University’s PR Office various events.