Create and implement effective sales strategies and lead Gandour Saudi Arabi sales personnel to achievement of company sales objectives.Develop competencies and processes required to create an effective and efficient sales organization.Provide leadership through effective communication of vision, active coaching and development while comparing sales results to goals and taking appropriate action to correct when necessary.Provide sales management, budget control, compensation programs and incentive planning.Ensure effective hiring, orientation, training, development and retention of KSA sales staff. Provide supervision through field visits, observations and measurement of results to include performance appraisals and salary reviews.Prepare & manage to meet/exceed monthly, quarterly and annual sales forecasts.Establish effective relationships and collaborations with other departments (Marketing, Finance, HR, etc.) to address key business issues and opportunities.Maintain competitive knowledge to create and adjust sales strategies.

Primary objective is to identify, plan and achieve growth opportunities by channel to ensure top line growth. Following the principles of the CPD division, defining and developing Snacks & Confectionery category role and objective via the effective initiation of consumer, trade and customer marketing activities and promotions to achieve the company's monthly and yearly budgets in volume and value.

* Area Sales Manager – Riyadh Region - March 1998–June 1999Instrumental in merging TWO branches as one to minimize the cost and good control of distribution.Region contribution 40% of the companies sales.Successfully launched New packs and New products.Formulated the Van routes for optimal profits.Started the Van sales route analysis to minimize the returns which eventually leads to net profit.* Area Sales Manager – Riyadh, AlShifa Branch - March 1996-199Was responsible for the expansion of the branch.Did the retail audit and formulated the Van sales route.During the tenure the CREDITS were kept at the very low.The branch was started with FIVE vans and in one year it was doubled, and at the time of the merger the total was TWELVE.Implemented training course for new recruits – speeding profitability.* Sales Supervisor – Riyadh, Sulay Branch - Aug. 1995-March 1996Started my career as Sales Supervisor.Doubled division revenues for each sales associate.Expanded sales to include mass-market accounts.