• Took over an outdated access control and time&attendance software company and turned it into a 21st Century, Industry 4.0 and cloud based solutions providing one.• Re-organized the entire marketing structure; Product brochures, web page, company logo, linkedin posts, customer testimonial videos, company presentations, etc…• Introduced new (missing) access control and time & attendance related software (web based/on premise solutions & cloud solutions) & hardware (finger print, face detection, etc…) products into the product portfolio. • Re-established strong bonds within & between all departments and showed them how to think out of the box, the power of being a team and their potential.

• Started up the LED business for Renesola in Turkey and recruited new team members.• Arranged monthly meetings to develop the sales, product portfolio, sales prices and market entry strategy.• Developed the IT, accounting infrastructure, warehouse and the delivery service to meet the lighting market needs. • Worked with marketing agencies and promotion companies to create the LED brand image.• Forecasted sales targets per region, prepared weekly and monthly sales reports to the upper management to follow the progress • Made agreements with banks (POS device) and insurance companies (Coface) to limit the payment risks.• Arranged regional customer visits with sales reps to identity potential clients and to increase sales. • Guided and lead the team to work and act as one body.

• Strategy planning and budgeting for Turkey, Middle East, Africa and Europe switch&socket and decorative lighting business • Direct involvement in the establishment of key new subsidiaries overseas. • Sales targets allocation between customers & sales team.• Promotional activities planning, development & implementation.• Achievement of distribution, sales & display targets.• Visibility contracts & promotional plans negotiation.• Monitoring competition activities develop counter strategies & plans.

• Started up the non-existing Consumer Lighting business of the company (Brilliant AG) in Turkey. • Recruited candidate's for crucial operational positions. Workforce management, team building and coaching.• Introduced Brilliant brand to Turkey’s DIY stores Koçtaş, Bauhaus and Conforama, largest local DIY chain Tekzen, Regional Local DIYs and retail shops all around Turkey. • Well segmented the lighting fixtures and created a soft business flow between the traditional lighting retail channel and a modern Do-It-Yourself channel. • Reported to CEO, forming & management of Turkish team.• P&L responsibility of country operation such as; importing, exporting (started mid 2011), stock managing, marketing and sales of decorative lighting fixtures. • Developed and managed complex and fast growing operations.• Supervision of financial functions such as reporting, budgeting, controlling, treasury and accounting.• Developed the first VDE approved line of “made in Turkish” finished lighting fixtures and exported them to Europe trough Brilliant Germany.

• Increased the number resellers from 17 to 72 all around Turkey and tripled total retail sales in less than 3 years.• Lead, organized and managed the first 1000 m2 Philips Consumer Lighting Showroom (NOVA) in Ankara with our distributor Işıncam. • Organized and managed four end-of-sale days (one being in Ankara), organized and created the first decorative lighting newspaper insert and the first company flyer.• Responsible for business development; developing sales strategies and improving retail sales performance.• Manage the annualized marketing budget and its regular revisions. Plan all marketing strategies and advertising activities. • Increase the brand awareness, profitability, volume and market share of the company with minimum and best possible marketing investment.• Ensure maintenance of existing customer base and development of new customers and markets.• Establish a local annual sales plan and manage and coach of sales team.• Collect and maintain all relevant data on local competition activity in the market.• Identify sales objectives for the geographical area based on the detailed knowledge of the market situation and company strategy.• Advice management on any changes in the market and competitors' activity and recommend actions to adjust to the market conditions.• Ensure achievement of annual market share and distribution targets according to the agreed strategy and budget.• Manage the relationship with the local distributors and business partners, has responsibilities for the key accounts and for maintaining contact and negotiation contracts with current and potential customers.• Perform other job-related duties and responsibilities as assigned.

•Responsible from Call Center (Artisoft TeleVantage) & CRM , Digital Voice Recorder (Mercom Audiolog & SYS Telelog), Voice Mail (SYS Post Office 2000 & V-Posta and ITS compact solutions), Web Chat & E-mail (Melita Eshare), Predictive Dialers (Melita Conversations), Work Force Management tools (Blue Pumpkin), IVR (SYS), VoIP, and Speech Recognition software products.•Participated and assisted in the preparations and planning stage of the fairs attended in Turkey and in other countries (Germany-Cebit, Bulgaria-International Fair Plovdiv).•Presales activities; presentations and projection of proposals•Played a strategic role for government tenders and actively participated in project teams formed specific for tenders. •Stock control, purchase orders and order tracking•Investigated the competitors, market, prepared business plans and determined the product strategy