• Develop and implement innovative digital strategies to expand market reach, attract new customers, and optimize digital assets for sustained growth and competitive advantage. • Manage diverse digital initiatives across various areas including SEO, performance marketing, personalization, and funnel optimization. Lead projects from conception to implementation, leveraging expertise in each area to drive targeted results and overall business growth. • Continuously analyze the performance of digital marketing campaigns and channels to identify opportunities for improvement. Implement strategic optimizations aimed at increasing sales, driving traffic, boosting engagement levels, and maximizing conversions for enhanced overall campaign effectiveness. • Developed an affiliate platform to drive additional traffic and sales across all business units, addressing the need for increased online visibility and revenue generation. Additionally, initiated a project to boost engagement and lead generation from social media channels, enhancing overall digital performance and meeting business objectives.

• Responsible for managing the entire e-commerce platform, including developing and implementing initiatives to increase website traffic, boost sales, and optimize conversion rates, resulting in substantial growth in sales revenue and overall performance enhancement. • Oversaw the management of various digital projects covering SEO, conversion optimization, data collection, lead generation, performance marketing, and referral programs. Directed cross-functional teams to foster business growth and enhance the digital customer experience. • Regularly analyzed digital marketing campaigns and channels to identify areas for improvement. Implemented strategic changes to increase sales, drive more traffic, boost engagement, and maximize conversions for better overall campaign performance. • Developed and executed projects to gather data from potential customers, resulting in the acquisition of almost 5 million opted-in contacts. Utilized this data effectively to make informed decisions and direct marketing efforts, leading to significant business growth and enhanced digital performance.

• Tracking number of digital sales and digital share of total sales. • Responsible for app usage and engagement growth with monitoring real-time performance, monthly active digital users and digital share of transactions.• Creating and manage smart interactions, personalization areas, A/B tests and gamification projects•Product development, commercial launch and growth hacking of My Vodafone App•Responsible for; digital acquisitions and monthly active users (MAU)•Identifying most valuable product specifications for customer & market needs

• Creating, updating and executing Product Road Map of My Vodafone App (Vodafone Yanımda) and My Vodafone Web (Online Self Service)• Product development, commercial launch and growth hacking of My Vodafone App and My Vodafone Web.• Responsible for; digital revenue, conversion, omnichannel sales, product delivery, monthly active users (MAU), service satisfaction (Net Promoter Score) and savings targets. • Performing benchmark analysis to define mobile app’s positioning in telecommunication environment, also orients strategies for possible opportunities.• Identifying most valuable product specifications for customer & market needs.• Working closely with marketing team for the successful digital ads content and optimizing ads according to KPI’s.